Our Content Takeover is a “real-time information experience” in which our editorial team and senior marketing experts from across the industry pool together all their resources to deliver engaging content on a chosen topic. Over the course of three days, Search Engine Watch (SEW) will bring you in-depth analysis, commentary, news, and a live webinar; enabling you to further deepen your specialist knowledge and gather more tools and ideas for your search marketing arsenal.
This month’s Content Takeover is all about mobile and local search and takes place from February 24 to 26, 2015.
Marketing experts and the news team will explore the latest trends in mobile and local search, including:
- Cross-device mobile search: from phone to tablet
- Optimizing your mobile search strategy
- Leveraging location data to personalize and target results
Our webinar that supports this Content Takeover is titled “Paid Search and Mobile: Developing a Winning Strategy” and includes thought leadership from Diane Pease, inbound marketing manager at Cisco; Quinton Bowen, paid search analyst at Vivint; and Lauren Harris, partner success manager at Invoca; and will be moderated by our editor Melanie White.
For more information and to secure your place for this webinar, follow this link.
As well as the webinar, we are also hosting a video Q&A on: Are you blind to conversions from click to call? SEW speaks to Matt Geoff, principal product manager for Marchex – to ensure you don’t miss out on this, register here.
We invite you to share this experience through all our article pages. You can also join the social conversation using the hashtag #SEWMLS.
We look forward to seeing you there!
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