The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector.
The “mobile experience scorecard” consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few.
This time around, TSA created an SEO ranking scorecard, too, which looked at the following:
- Missing Title tags
- Missing Meta Description tags
- Large page size warnings, indicating source code more than 250K
- Click depth warnings, signaling a site buried pages more than three clicks away from the home page
The ranking is based on a points system where five is the best, The following table shows the top 25 performers when it comes to the SEO evaluation, with the first three positions comprised of:
- Texas Roadhouse
- Denny’s
- Eat24
Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014.
Overall, TSA said the SEO ranking scorecard data shows a “continued inconsistency between reformatted mobile experiences and proper implementation.”
The report reiterated that “while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of this nature.”
In the report, TSA gives examples of the best and worst restaurant sites in addition to tips on how websites in this sector can improve their overall mobile experience. You can access the full report here.
Related reading
How to create the perfect 404 page
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush - especially if your site is frequently changing URLs.
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.
Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the "Big G". But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here's what you need to know about Baidu, China's primary search engine.
Google Search Console: What the latest updates mean for marketers
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google's recent announcement of some changes to the platform was very warmly received by the SEO community.
