The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector.
The “mobile experience scorecard” consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few.
This time around, TSA created an SEO ranking scorecard, too, which looked at the following:
- Missing Title tags
- Missing Meta Description tags
- Large page size warnings, indicating source code more than 250K
- Click depth warnings, signaling a site buried pages more than three clicks away from the home page
The ranking is based on a points system where five is the best, The following table shows the top 25 performers when it comes to the SEO evaluation, with the first three positions comprised of:
- Texas Roadhouse
- Denny’s
- Eat24
Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014.
Overall, TSA said the SEO ranking scorecard data shows a “continued inconsistency between reformatted mobile experiences and proper implementation.”
The report reiterated that “while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of this nature.”
In the report, TSA gives examples of the best and worst restaurant sites in addition to tips on how websites in this sector can improve their overall mobile experience. You can access the full report here.
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