Yahoo is further investing in its search results as rumors have surfaced that a deal with Yelp is imminent. As reported by the Wall Street Journal, a “person who attended” a recent employee meeting at Yahoo revealed the search engine would be incorporating “Yelp’s listings and reviews of local businesses into results” and that it would be available “in the coming weeks.”
As of now, it’s all hearsay, but it would be a next logical step in Yahoo beefing up its search results. Just recently, we highlighted Yahoo’s move to update its local search results (shown below):
What’s more, Yahoo reportedly wants back in the search game as its contract with Bing, which powers its search results, is up in March. Yahoo may or may not be ready to cut the cord so soon, but moves are definitely being made.
Looking for official word on the Yelp deal, the Wall Street Journal reported no comment from Yahoo.
Related reading
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?
Top tips on voice search: Artificial Intelligence, location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first algorithm. Voice search is the next major trend that brands will need to focus on to ensure they remain competitive.
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the storytelling opportunities it presents?
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.
