Yahoo is further investing in its search results as rumors have surfaced that a deal with Yelp is imminent. As reported by the Wall Street Journal, a “person who attended” a recent employee meeting at Yahoo revealed the search engine would be incorporating “Yelp’s listings and reviews of local businesses into results” and that it would be available “in the coming weeks.”
As of now, it’s all hearsay, but it would be a next logical step in Yahoo beefing up its search results. Just recently, we highlighted Yahoo’s move to update its local search results (shown below):
What’s more, Yahoo reportedly wants back in the search game as its contract with Bing, which powers its search results, is up in March. Yahoo may or may not be ready to cut the cord so soon, but moves are definitely being made.
Looking for official word on the Yelp deal, the Wall Street Journal reported no comment from Yahoo.
Related reading
SEO tips, tools, and how to’s: Best of 2018
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords, local SEO, and more.
5 schema markup values to use in local SEO
Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and screenshots of schema in action.
How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
Voice search and local SEO: How to get started?
There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent.
