Yahoo is further investing in its search results as rumors have surfaced that a deal with Yelp is imminent. As reported by the Wall Street Journal, a “person who attended” a recent employee meeting at Yahoo revealed the search engine would be incorporating “Yelp’s listings and reviews of local businesses into results” and that it would be available “in the coming weeks.”
As of now, it’s all hearsay, but it would be a next logical step in Yahoo beefing up its search results. Just recently, we highlighted Yahoo’s move to update its local search results (shown below):
What’s more, Yahoo reportedly wants back in the search game as its contract with Bing, which powers its search results, is up in March. Yahoo may or may not be ready to cut the cord so soon, but moves are definitely being made.
Looking for official word on the Yelp deal, the Wall Street Journal reported no comment from Yahoo.
Related reading
Six steps to improving your local search strategy
With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among make-or-break optimization factors in 2018. The competition between online and brick-and-mortar stores is heating up, and local search optimization can become a decisive factor in how a site ranks locally and, consequently, in how much traffic and clients it drives from local, on-the-go searches.
4 local SEO strategies for small and medium businesses
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.
How to find the perfect domain strategy for international SEO
As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy.
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers.
