VideoYouTube Shares Most Watched Content & Video Ads in 2013
YouTube Shares Most Watched Content & Video Ads in 2013
YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been "prankvertising" – online campaigns in which brands play jokes on supposedly unsuspecting members of the public.
In the not too distant future, social historians and cultural anthropologists will look back at the top trending videos and ads on YouTube for 2013 and wonder, “What were they thinking?”
That’s because one the most prominent trends over the past year has been the emergence of “prankvertising” – a term coined to describe a rash of online campaigns in which brands play jokes on supposedly unsuspecting members of the public.
This trend even led Toronto agency john st. to launch an exFEARiential marketing division last month. As they said in their promotional video, “Give your customers an experience they’ll never, ever forget. Muggings. Riots. Babynappings. We’ll do anything to get your brand noticed. ”
Although most Millennial marketers realize that john st.’s promotion video is a spoof, will academics a couple of generations from now be able to figure this out? Or, will they jump to the incorrect conclusion that exFEARiential was just the next logical step after the Catvertising craze in 2011 and BUYRAL – Professional Clicking fad of 2012?
Top Trending Videos on YouTube for 2013
And what would those future graduates of YouTube University and the Google Institute of Technology think after analyzing the top trending videos on YouTube for 2013?
This was the first year that there were three videos from brands on the overall YouTube Rewind top trending videos of the year list – Evian Babies, Volvo Trucks, and Carrie the movie – demonstrating that more brands than ever were understanding what works on YouTube. Brands were also breaking away from the 30-second commercial and creating videos that felt more like content on YouTube and less like ads.
Increasingly, anyone wearing Google Glass and/or with 20/20 hindsight has seen brands tap into the rhythm of the community on YouTube, riffing on popular memes and starting ones of their own.
Volvo Trucks’ Epic Split video inspired parodies from Channing Tatum and YouTube creators around the world. Since the Volvo video went live, more than 1,200 videos with “epic split” in the title have been posted to YouTube adding up to 4.2 million views.
Evian’s Baby&Me film generated 20 million views in two days and 100 million after 10 weeks. Since it debuted, a remarkable 334 viewer-created versions have appeared and more than 6.9 million viewers have shared the video on social networks.
What else might they have seen in their peripheral vision?
Viral videos on YouTube are going bigger than ever before and are becoming pop culture phenomena.
The Fox didn’t just get 270+ million views on YouTube. It was also played on Dancing With The Stars, was one of the top searched Halloween costumes, and is being turned into a children’s book.
There were 1.7 million videos of or about the Harlem Shake uploaded to YouTube this year, ranging from a squad in the Norwegian Army to NASCAR’s Jimmie Johnson after winning the Daytona 500. Harlem Shake videos were watched more than 2.5 billion times. It was the top rising search on YouTube in 2013.
Miley’s music videos helped twerking get added to the Oxford Dictionary and made wrecking balls iconic.
Top Trending Ads on YouTube for 2013
Finally, if the creator of “blip-verts” took a look at the top trending ads on YouTube for 2013, then what might an adolescent genius from 20 minutes into the future see? (The ads list below is based on brand videos that were run as ads on YouTube, not a list of the top branded content.)
YouTube Ads Leaderboard – Top Trending Ads on YouTube for 2013
Now, if marketers stare at the list above for more than 15 seconds, or if they loop back for longer than 6 seconds a couple of times to focus on the list, patterns will start to emerge. For example, even though 2013 saw the rise of short-form video content on Vine and Instagram, that didn’t stop viewers from watching ads on YouTube that range up to 3 minutes and 46 seconds long.
So, perhaps this was the year when future marketers first glimpsed that the viewer’s average attention span might be longer than the average attention span of a goldfish (9 seconds). Hey, it’s just a theory. You’re welcome to add your own comments below.
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment.
Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.
Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now