Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced right through Twitter. But there is a catch: only Twitter advertisers have the option to use this new functionality.
Many marketers use third-party social media dashboards to schedule their tweets ahead of time. But Twitter advertisers may be able to give those tools a rest with Twitter’s new scheduled tweets option.
“All marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance,” Twitter said in its announcement. “These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.”
Scheduling tweets starts at the advertiser’s account at ads.twitter.com. There, a person can access the option via the “compose tweet” button or within a new “creatives” tab in the top navigation.
When scheduling tweets, the user’s time zone is displayed to guide the process, and tweets can be scheduled a year in advance in increments of one minute.
“Tweets can be delivered organically to followers, or set up to publish as part of a Promoted Tweet campaign where you can select specific targeting criteria to make sure the right users see your message,” Twitter said.
For more information, check out Twitter’s help files on scheduled tweets to get started.
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