In a move designed to “dramatically streamline” the user experience, Google Analytics announced a redesign of the administration panel.
Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property, and profile much easier.
The main administrative settings are now organized into three columns for each of the three main groups of settings: accounts, properties, and profiles.
Each of the three sections may be clicked and selected to reveal a more in-depth look at all of the settings. Once you drill down into an area, the settings take on a look that resembles the more-familiar report navigation in the Reporting areas.
Also note that the moniker of profile is being changed to views. This, too, is a new change. According to the Google Analytics team:
We are also renaming profiles to views to most closely match the present and future meaning of what this object represents: a view of the data Analytics collected for your property.
This is a very dramatic change from the previous design.
Google’s aim is for a more simplified navigation area so that you can set up and configure new accounts and properties faster and easier. So when you log into Google Analytics and see the new look – fear not. You’re in the right place!
Related reading
A guide to setting up Google Analytics for your WordPress site
If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended to set up Google Analytics. This guide will show you exactly how.
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
How do the recent updates to Google Data Studio benefit marketers?
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio tool. So what is Google Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?
Seven tools to help you run multichannel digital marketing campaigns
Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.
