Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels.
Bing Sitemap Plugin Out of Beta
If you’ve been waiting to get into the beta of the Bing Sitemap Plugin tool, Bing has officially brought it out of beta with the Bing XML Sitemap Plugin 1.0. The tool will generate XML sitemaps compliant with sitemaps.org and works for Apache HTTP servers and Windows servers.
The tool will currently ping both Bing and Google whenever the sitemaps are updated. The tool is open source, so you can download both the tool and the source code from the Microsoft Download Center or from the Bing XML Sitemap download page.
Bing Ads Traffic Quality Center
Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being protected from fraudulent clicks, how pricing adjustments happen, and how advertiser credits are handled.
One of the very useful sections includes a knowledge base of exactly where Bing Ads can appear. While ads used to appear either as either search ads or content ads, the past several years has seen an increase in the variety of advertising outlets for Bing Ads advertisers.
There is also a complete section of advertiser resources, with links to articles, as well as useful information such as how to report suspected low quality clicks as well as how to block specific websites and IP addresses.
Also, if advertisers would like to see something added, you can request a feature using their online feedback tool.
Bing News introduces news carousels
Bing News has introduced an interesting feature – a visual carousel when users search for newsworthy people. When you search for a specific person in Bing News, you will be presented with an image carousel linking to relevant news stories and pages about that person. If there are no relevant stories about the person in the entertainment news stories, it will show a visual carousel for top entertainment stories instead.
Additionally, Bing has decided to include news stories that are older than two weeks in their news search results when there aren’t any current news articles available. This means that now searchers can easily find news articles on topics even when those articles might be several years old.