It can sometimes be annoying when you’re searching for a company’s website, only to fall victim to geotargeting. Or worse, you’re a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. And sometimes people are just registering certain country code top-level domains (ccTLDs) because they are trendy, especially for marketing purposes.
Google has just updated its list of ccTLDs they will treat as a generic TLD to alleviate some of these issues. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.
If you have a site impacted by ccTLDs, you can update your geolocation preferences right in Webmaster Tools. This can be set up for any site in Google Webmaster Tools for specific geographic targets by the following steps:
- On the Webmaster Tools Home page, click the site you want.
- Under Site configuration, click Settings.
- In the Geographic target section, select the option you want.
- If you want to ensure that your site isn’t associated with any country or region, select Unlisted.
Here is the complete list of the new ccTLDs and rTLDs.
The new list of Generic Top Level Domains (gTLDs):
There are two Regional top level domains (rTLDs) Google is considering generic:
Finally, these country codes are the generic country code top-level domains (gccTLDs):