Google Brings Huge NCAA March Madness Bracket to Search Results

Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you’ll see a giant box (officially called “answer cards“) above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches.


Clicking on the top arrows will move you left and right through the Round of 64, Round of 32, Sweet Sixteen, and Elite Eight.

Each game is clickable and will lead you to more Google searches.

Want more details on the Louisville vs North Carolina? Clicking on that box will take you to a search for [Louisville Cardinals vs North Carolina A&T Aggies march madness]:


Even searching for the very generic [bracket] will show you the NCAA bracket.

Meanwhile, over on Bing, the top search result for [ncaa bracket] is a much smaller printable 2013 March Madness bracket above the News and organic results, and details about the play-in games on the right.


Related reading

Digital marketing strategy guide for B2B industrial manufacturers
The evolution of SEO and the shift from point solutions to platform
How AI is powering real-time SEO research Insights and optimization
SEO case study - How Venngage turned search into their primary lead source