Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

b2b-socialIf you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you won’t want to miss the Building the B2B Social Media Machine session at 10:30 a.m. on the first day of SES New York.

Here’s a sneak peak of what you can expect.

The session will be led by Lee Odden, CEO of TopRank and author of “Optimize”. Joining me on the panel will be Adriel Sanchez, senior director of Demand Generation at SAP. Combined, the three of us have 30 years of experience in social media marketing in the B2B and corporate space.

B2B social media marketing has grown in importance in attributing to the bottom line and 2013 shows no slow down. In this SES session, you will discover what trends in social media marketing are taking place in:

  • Mobile-social.
  • Social commerce.
  • Social channel advertising.
  • Social signaling for SEO.
  • And more.

The panel will review how you can set and continuously measure results in social media goal setting.

The topic of content planning has been at the forefront of every B2B marketer’s mind since blogging blew up. Our team will share how you can content plan to drive real business results. Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management.

Leveraging social for other marketing channels and doing it right is one of the keys to taking social to the next level. The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from offline activities and how to use online partners to increase your social buzz.

For B2B social media marketing to be a true part of the marketing strategy, qualitative data must be measured and reflected in a way that drives business. In the session, our team will share best practices and tools for B2B social media management and monitoring.

The panel will also discuss how your organization can best support your own social ecosystem so that online influencers can help to spread the good word about you in the social channels. In this, the team will touch on reputation building in social and how you can secure a good position.

Of course, what is a session without a solid case study? Sanchez will describe how SAP has put in a social media organization, tools, processes and governance that spans global, regional, and local teams. Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to new heights.

If you’re attending SES New York, then this session should be marked “mandatory” on your checklist.

Haven’t registered for SES New York? What are you waiting for? Book your trip now!

Look forward to seeing you there!

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