Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online.
In order to give users everything they need to make a purchasing decision, they’ve partnered with Shopping.com to propose alternative merchants for a same product. Now users receive both social recommendations and shopping comparison data wherever they search, including on Google, Bing, Amazon, eBay and more.
This video explains the new feature:
Wajam, a social search extension for Chrome, Firefox, Safari and Internet Explorer, aggregates social data from Facebook, Google+, Twitter and more to provide a neutral social search experience to consumers online.
“Social search, social recommendation, and social advertising are all the same thing. In a year or two, regardless of where you search, you will see recommendations from your friends,” said Martin-Luc Archambault, Wajam Founder & CEO. “We’re bringing trust to everyday use-cases online.”
You can see Wajam social recommendations on the right of the browser for this user on Bing.com:
In fact research has shown that 90% of people consult with a friend or expert before completing a purchase decision. Wajam aims to help shopping sites and online retailers increase conversions by increasing the speed in which those social recommendations can be seen.
Instead of relying on third party reviews from users you don’t know, now you’ll be able to instantly get reviews from your friends on shopping websites like Amazon and eBay, and on top of that Wajam’s integration with Shopping.com gives you the ability to tap into more than 3,500 merchants to see if the lowest price is actually on the website you’re using to shop.
“At Wajam we try to keep a neutral attitude to our users: Don’t make them do anything to change their current browsing habits,” Archambault said. “So that’s what we do, we integrate with sites like Bing, Google, Yahoo, Amazon, eBay and more to enrich your search experience with neutral social signals.”
One of the biggest things Wajam is now trying to accomplish is to figure out exactly who are your best friends and how to source those recommendations more quickly, as well as bring them to the top of Wajam recommendations.
On top of that, Wajam hopes to soon license their social search technology to integrate directly with the websites it currently overlays, providing websites like Amazon and eBay with not a Wajam widget, but with their own personalized and white-labeled widget for their shoppers. Other price comparison sites like Pricegrabber and Nextag could greatly benefit from this as well.
Martin notes that they’re “able to prove that merchants get an increased lift in traffic quality with Wajam.” In the wake of Google Shopping’s latest changes this may be just what the doctored ordered for ecommerce retailers and online marketing channels.
One last note – Wajam isn’t restricted to online retail but also works with sites like TripAdvisor to help users plan the perfect trip with recommendations from their friends.
We’ll be watching closely to see how Wajam effects Shopping.com spend and revenue results. If you’re interested in trying out Wajam as a consumer, make sure you check out their site at Wajam.com. If you’re interested in talking to Wajam about a potential partnership feel free to email email@example.com.