The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012.
The total represents a 15 percent rise in digital ad revenue compared to Q1 2011, when the total reached $7.3 billion. In the first quarter 2011, that $7.3 billion represented a 23 percent increase over Q1 2010. Still, 15 percent is twice the rate of growth when comparing Q1 2010 to Q1 2009 – which the IAB measured at 7.5 percent.
As always, research for the Q1 2012 report was conducted in conjunction with PricewaterhouseCoopers. According to IAB, the report includes mobile ad revenue along with search, display, and other ad formats, as it did in Q1 2011.
Search advertising accounted for 46.5 percent (or $14.8 billion) of the $31 billion spent on digital advertising in 2011. Knowing that, it’s likely that paid search is responsible for driving somewhere in the neighborhood of $3.9 billion in advertising in the first quarter of this year.
This article was originally published on ClickZ.
Related reading
PPC 102: Seven tips to improve your paid search campaigns
Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level.
AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look ... read more
Meeker’s Report on the state of advertising and ad trends to watch out for
Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ... read more
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. Here are a few strategies to break through the SEM wall and grow your account in an effective yet efficient manner.
