Microsoft has added a pair of features to the Bing search platform on Windows Phone.
Bing Vision
In a posting to the Bing UK blog, the company said that it would be equipping the search platform with additional options for mobile users. The update will allow users additional options for scanning and viewing content on their handsets.
The Bing Vision add-on will add the option to scan in QR and bar codes as well as image recognition tools which will allow users to view sites and retail information by scanning images from DVD and CD covers.
Additionally, the tool will recognize book covers and data from the Microsoft Tags platform.
Bing Imaging for Newspapers
The company is also looking to expand its image recognition platform into the print media space.
Set to launch in March, Bing Imaging for Newspapers will allow the handsets to take pictures of newspaper and magazine articles and then match the article with its online edition.
The reception of the Imaging for Newspapers platform will be watched closely by newspaper and magazine publishers who have seen their print readership plummet in recent years and have strugled to transition their business models into the digital space.
This article was originally published on V3.
Related reading
Mobile SEO: The 3 areas that really matter for SEO performance
Mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. In this article, we'll look at three categories in which mobile SEO stands apart, with practical tips to help marketers drive improved performance in each.
What do we know so far about Google’s new homepage?
Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.
Everything you need to know about visual search (so far)
Visual search is one of the most complex and fiercely competed sectors of our industry. Here's a review of the key players, and what their technology allows us to do.
The ultimate law of mobile site design: Entertain users and drive conversion
Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by designing your mobile site with the user's intent and needs in focus.
