Ready for some more crazy YouTube stats? In the next minute, 60 hours of video will be uploaded to YouTube, and by the end of today, 4 billion videos will have been watched around the globe on the world’s most popular video-sharing site.
YouTube announced the new milestones yesterday in a blog post.
To help put the numbers in perspective for users, that means:
- Every second, one hour of video is uploaded to YouTube.
- 24 hours of video is uploaded every 24 seconds.
- 9 months of video is uploaded every two hours.
- A decade’s worth of video is uploaded every day.
- Every 10 days, a century of video is uploaded.
Additionally, YouTube has announced onehourpersecond.com, a website that humorously visualizes some things that can be done in varying amounts of time, starting with 1.5 seconds (or 91 minutes) of uploads to YouTube (“the International Space Station completes one orbit of the Earth”) and ending with 3.8 million years of uploads to YouTube (“time as we know it begins, reaches the present day, and keeps ticking on into the future…”), which is 13.75 gigayears of video. (You should also check out Greg Jarboe’s post, “How to Visualize the Ridiculously Big Numbers Representing Global Online Video Usage.”
The 60 hours per minute stat is a 30 percent increase in the last eight months, while the daily views stat is a 25 percent increase in the same time frame. At last check in May, YouTube announced it had surpassed 35 hours of video per minute and 3 billion views per day.
However, YouTube fell short of its goal of 72 hours of uploads per minute. But with a major redesign of its home page and the debut of more than 100 new channels, it could happen sometime in 2012.
Related reading
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.
What makes social videos so effective?
Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.
How to take advantage of Facebook Video’s creative opportunities
Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year.
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
