Perfecting Paid Listings: SES San Jose 2005

Another returning session from SES New York is Perfecting Paid Listings. A couple of years ago,
we used to have this overview session that covered things like broad matching, ad creative and click fraud. Then I broke it up into individual sessions, many of which still
continue. In New York, we brought the session back as a sort of catch-all for tips on getting more out of ads that aren’t covered in all our other ad related sessions. As an
added bonus, some session attendees may earn money in an unexpected manner :)

The session will kick off the Advertising Track on Day 2 of the show, followed by sessions on ad
creative, landing pages and an open forum on ad issues. Still looking for more just about search ads? This
section
of our session planner page lists many ad-specific sessions you should consider.

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