Landing Page Testing & Tuning – SES San Jose 2005

Search marketers spend so much time, effort and money getting people to their web sites that often the quality of landing pages feels like an afterthought. It shouldn’t be.
A bad landing page is like a bad first impression. If you don’t come off well, the visitor may go elsewhere.

New for SES San Jose 2005, the Landing Page
Testing & Tuning
panel gives landing pages their due, an entire panel just for the topic.

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