EventsSearch Term Research & Targeting – SES San Jose 2005

Search Term Research & Targeting - SES San Jose 2005

What’s the first step in search marketing? Knowing your audience — and that means knowing how they are searching. Our
Search Term Research & Targeting session is designed to help those new to the space understand the
skills and tools to help you search. Christine Churchill from KeyRelevance will provide an overview of such things, while other speakers such as Dan
Thies
from SEO Research Labs, Tor Crockatt from MIVA
and John Slade from Yahoo Search Marketing  will explore some specific facets of research and targeting.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y