Search Term Research & Targeting – SES San Jose 2005

What’s the first step in search marketing? Knowing your audience — and that means knowing how they are searching. Our
Search Term Research & Targeting session is designed to help those new to the space understand the
skills and tools to help you search. Christine Churchill from KeyRelevance will provide an overview of such things, while other speakers such as Dan
from SEO Research Labs, Tor Crockatt from MIVA
and John Slade from Yahoo Search Marketing  will explore some specific facets of research and targeting.

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