Big Site/Big Brand SEM – SES San Jose 2005

Big Site/Big Brand SEM is one of our popular sessions that is returning to SES San Jose 2005.
As the title says, if you have to deal with issues applying to a giant web site or oversee work for a major brand, this is the session for you. It especially looks at what you
might call "industrial-strength" or "enterprise" search marketing from the perspective of those who do this work in house.

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