Vertical Creep Into Regular Search Results – SES San Jose 2005

The Invisible Tabs are coming! The Invisible Tabs are coming! That’s what I was shouting about back
in 2003, a term I made up to try and communicate the fact that vertical search was coming fast into "regular" results.

I spoke once in a SES keynote in 2004 about wanting to shake marketers physically by the arms to
help them understand the dramatic change that will happen when vertical results usurp the "normal" ones. It came up
at our Evening Forum in SES New York 2005. If a picture will help, then see my recent article on
how Yahoo’s My Web results are an example of this change.

The battle to help search marketers understand the changes vertical search is bringing continues with at our SES San Jose 2005.

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