I love the legal aspects of search. It’s intriguing to see how old laws are applied to this new medium, sometimes usefully, sometimes showing how archaic they are.
Jeffrey K. Rohrs of Optiem loves the legal aspect as well.
He was one of our earliest SES attendees and a recovering attorney who asked me way back when if I thought our audiences would like a panel on legal issues. Would they ever, I
said! I’d done a "hands up" audience poll not too long before this and found that plenty of people wanted to know about search and the law.
Jeffrey’s been diligently pulling together panels on various legal issues for years now at the show.
Copyright & Trademarks is a new one for SES San Jose 2005.
Related reading
Amazon Advertising tips from Bai and LEGO
7 expert strategies on Amazon Advertising, and how to use AMS and organic impressions to get your brand seen. Tips presented by John Denny of Cavu Venture Partners (formerly Bai) and Luis Navarrete Gomez of LEGO at the Transformation of Search Summit.
Transformation of Search Summit roundup
Featured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and sessions.
New research: The Era of Ecommerce
New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.
Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you found.
