Tuesday’s coverage at SES Chicago was even greater than yesterday’s. The big stories today were Seth Godin’s Meatball Sundae presentation and Local Search; read on for our listing of the full Search Engine Strategies coverage.
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Share17 Chicago: The key themes and trends
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. Here are some of the key highlights.
The last word on Fred from Google’s Gary Illyes
This month's Brighton SEO delegates all hoped for Google's Gary Illyes to enlighten them on the major talking points in search this year, and they weren't disappointed. Here's what Illyes had to say about one of the hottest subjects of the search industry this year - Google "Fred".
How to create a kickass link-building strategy for local SEO
According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Gifford shared some “righteous” tips for a kickass link-building strategy.
Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
Google's Accelerated Mobile Pages and Facebook's Instant Articles are both lightning-fast takes on the mobile web. But Google unveiled some stats at its I/O developer conference which indicate Google might be winning the war.
