SES Toronto 2008 Coverage Round-Up

SES Toronto 2008 was a big hit this year. With a 3-track structure catering to all levels of SEM expertise, there was something for everyone. The keynotes gave attendees a clear, broad view of the state of search, with Fredrick Marckini weaving in personal anecdotes and pop cultural references to point to the most important areas of the web for search marketers to watch; and Bryan Eisenberg taking a hard-nosed, dollars-first approach emphasizing the central importance of testing and measuring for success.

To catch up on Toronto’s search scene, read some of the expert bloggers’ roundups below, both pre- and post-show. From in-depth, graphically-assisted reporting to interactive live-blogging and everything in between, this industry press coverage is must-read:

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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