SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

NEW YORK, NY, March 3,
2010–
Search Engine Strategies (SES) New
York
will continue its tradition of SEM training
prior to the event in 2010. This year, three organizations will be offering
full day courses:  Bruce Clay, Inc.’s
Bruce Clay will be leading a session covering Search Engine Optimization, the
Web Analytics Association (WAA) will be running a session on Search Analytics,
and Page Zero Media will offer a course on Paid Search Training.

 

SES New York, being held from March 22-26, 2010, will offer
presentations, panels and networking events for marketing professionals working
in the search engine optimization (SEO) and pay-per-click (PPC) arenas. SES New
York is organized
and programmed by the
 SES Advisory Board and
Search Engine Watch, the leading authority on search engine marketing. Marketers
can
register for the conference
at a pre-show discount rate through March 22.

 

The Bruce
Clay workshop
is appropriate for both technical and marketing staff and
offers strategy and tactics necessary for the modern search world. Attendees
will learn how to change and update their sites while staying away from the
techniques that can get a business into trouble, also known as white-hat SEO
methods. Fee to attend the full-day workshop is $1,245.

 

WAA is an organization created to measure, collect and
analyze internet data for the purposes of understanding and optimizing web
usage. “Search
Analytics 201”
is a new program, intended to improve the results of search
marketing through web analytics. The fee to attend the full-day workshop is $795.

 

Page Zero Media’s Andrew Goodman and Mona Elesseily will be
sharing instruction roles for their company’s course, “Paid
Search Training
: Core Concepts + Resources For Relentless Improvement.” This
course covers the fundamental drivers in building, testing, analyzing,
refining, automating and risk-proofing paid search campaigns. Fee to attend the
full-day workshop is $1,245.

 

“We figured having an industry luminary like Bruce Clay kick
off SES New York this year would shift things into high gear immediately.  Then we added the innovation and expertise of
WAA and my friends Andrew Goodman and Mona Elesseily at Page Zero Media. This
is an elite lineup of instructors–I can legitimately say there’s something for
everyone here,” remarked Matt McGowan, Publisher, Head of U.S. for Incisive
Media. “We’re giving attendees a lot to choose from here, and we’re confident participants
will come away feeling like their marketing dollars have been well spent.”

 

“We’ve decided to only be involved in the top search
conferences, and SES New York ranks among the best,” remarked Clay. “Anyone
attending our intensive one-day workshop will gain a solid foundation in SEO. If
you are at all interested in how to utilize the best, most successful
techniques in the online marketing business, I encourage you to join me for the
workshop.”

 

About Bruce Clay,
Inc.

Bruce
Clay, Inc. was founded in 1996, providing search engine optimization services,
PPC advertising management, SEO training and the full-featured SEOToolSet®.
Along with offering high-quality internet marketing services, Bruce Clay, Inc.
has led the industry by authoring the SEO Code of Ethics, creating the
downloadable Search Engine Relationship Chart®, and presenting a certification
program to promote ethical search engine optimization practices. Today the
company serves the U.S. with
offices in California and New
York
, and internationally in Australia,
India, Italy and Japan. For more information, visit
www.bruceclay.com.

 

About WAA

The Web Analytics Association
unites and fosters the interests of industry practitioners, vendors,
consultants, and educators who use, sell, install, implement, consult, teach and
train in the field of web analytics. They define industry best practices,
develop and implement analytic training and certification programs, and unite
professionals, consultants, and users to promote their field worldwide.

 

About Page Zero Media

Founded
by Andrew Goodman in 2000, Toronto-based Page Zero Media combines thought
leadership and an extensive client track record in accountable online marketing.
A team of self-described “AdWords junkies,” Page Zero’s employees also claim to
be good at “other things.”  Other than
paid search marketing, Page Zero also specializes in conversion improvement,
search engine optimization and online public relations.

 

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and
training series focused on search engine marketing. Other Incisive resources
for interactive marketers include ClickZ.com for digital marketing news,
information, commentary, advice, opinion and research and Search
Engine Watch
 which provides
news and information about search, analysis of the search engine industry and
tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news
and information, in print, in person and online. The company’s principal
markets include financial services, legal services, commercial real estate,
marketing services and risk management. Incisive Media’s market-leading brands
include Accountancy Age,
Computing, Investment
Week
, Legal Week, Post, Risk, and Search Engine
Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates
visit the SES blog at: http://blog.searchenginestrategies.com/

 

###

 

For more information, contact:

Greg Jarboe, SEO-PR, Inc.

978-549-9537

Greg.Jarboe@SEO-PR.com

 

Christian
Georgeou
, Incisive Media
212-457-7844

Christian.Georgeou@IncisiveMedia.com

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