Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express in late July as a way to help local businesses get more traffic to their websites and Places pages.
AdWords express helps searching customers to find your website or Google Places listing. You provide basic information to Google such as business information, ad text, monthly budget and you’re good to go.
After doing the initial setup, Google will manage the campaign for you so you. You don’t have to really do anything after that. AdWords will target and figure out which searches your ad should be showing on much like their new Dynamic Search Ads program that they launched last week.
The whole process to set up AdWords Express took me around 5-10 minutes. Depending on how long it takes you to come up with ad text, and if your Google Places account it set up, it could take you a bit longer.
One nice thing about Google Express is it will give you an estimated monthly budget. This is based on local competition, estimated clicks, and how much they think they can get out of you! You will only pay when a person clicks on your ad.
When potential customers search for your business or Places account, the ads will appear in the Ads section above or to the right of Google’s organic search results. You will see this in Google Maps with a blue pin rather than the red pins non-AdWords advertisers receive on your desktop. You will see your typical business information but may also include a number of your reviews to your Google Places page.
This is another reason why you should be asking customers to review and give your business a good rating! It will help you out with Google ranking your business as well.
In using AdWords Express for a couple clients I have found that most of the time this is a good thing. Although using AdWords you’ll get placed higher in results as you see in our breakdown of AdWords Express. Sure, you will pay for a bunch of clicks that you’re ranking organically for already but it’s not a bad thing to have yourself twice on a page. You will almost always get the click over your competitors if you’re two of the 10 listings on the front page.
This is a step in the right direction for Google to help local businesses have an easy to use system where they can get local traffic. Now available in the UK and Germany, local business should have an easy way to get more traffic without spending a lot of time learning AdWords.