Microsoft and Twitter are rekindling their relationship and telling the world about it on Twitter. Bing has chosen to renew their deal with Twitter, and the two companies announced the news via flirted messages back and forth in a casual conversation.
Two years ago, Bing announced the need to be able to index the real time web. Since then, Twitter has exploded to over 175 million users and has become a major source of news and information.
In July, Google chose to drop Twitter and its realtime search product leaving others speculating if Bing would continue its partnership. At one point, the rumor mill had Twitter asking up to $30 million for one year of access to data streams. As of last night, speculation has become clarification.
When asked about the lack of announcement, Weitz said not only was it “more apropos,” but also that Bing “thought it would be more fun to do it via Twitter.”
Last month, Google announced Google Realtime search will return with Google+ replacing Twitter. While Bing Social search gives you the ability to search Twitter and Bing Maps allows you to see tweets by location, there is still no true integration into the main Bing search results pages.
Microsoft has shown they are serious about leveraging Twitter’s data feed. All things considered, be on the lookout for something innovative from Bing that will try to topple Google’s planned re-release of realtime search. Whatever developments come from this, Search Engine Watch will bring it to you here.
Will the continued relationship between Bing and Twitter make you more apt to use Bing? Let us know in the comments!
Related reading
Marking 10 years of DuckDuckGo: from search engine to privacy company
We mark 10 years of DuckDuckGo: from search engine to privacy company. DuckDuckGo doesn't track searches, doesn't create user profiles, and shows the same results to everyone. It reveals pages on which you'll be tracked and scores them for privacy. In light of recent privacy scandals, we may just need more companies like DuckDuckGo, who are working to make the internet a safer, more transparent, space – one that is led by the rights of users, rather than the desires of advertisers.
4 warning signs AdSense is ruining your contextual advertising strategy
Before assuming AdSense is the best monetization partner for you, consider these four warning signs—you may need to re-evaluate your strategy.
Five easy tips to improve the creative assets for your next campaign
Wrike’s Creative Survey Report uncovers some hard truths about creative and marketing teams, including which teams are most difficult to deal with on a day-to-day basis and other challenges creative managers and individual contributors face today.
Key takeaways from Google’s latest algorithm update
We're looking at Google's latest algorithm update.
