Google News Gets More Personal with Editors’ Picks

Google LogoGoogle announced another improvement to Google News called Editors’ Picks. The new section provides links to original news content from various publishers’ sites that have been listed on their respective sites.

The sites providing the stories in your Google News feed are featured in the scrollable Editor’s Picks. Essentially, this feature highlights content located on the news publisher’s site and places them in a special content area on your Google News page, featuring the logo of the news organization.

According to Google, the stories and links selected for Editor’s Picks are “hand-picked” by the news organization, not Google News. News publishers have the ability to personalized news preferences.”

This appears to be a win-win for everyone involved. News publishers now have a mechanism to let Google know what their featured stories are.

Readers will be able to see additional content in the form of these features. As a result, Google will likely see a boost in on-site time and stickiness. Clearly the number of articles you read will help you collect Google News badges.

However, bringing search back into the conversation for a moment: since these articles are hand-picked by the editors – which may include editorials and paid features – will this adversely affect relevancy?

Let us know your thoughts below.

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