The world keeps spinning and the search industry never sleeps. Here are items of note in recent industry history.
HubSpot Buys Performable
HubSpot, an inbound marketing company, has purchased Performable, a “middle of the funnel” company whose approach increases the likelihood that visitors will turn into leads. HubSpot decided to pursue the Performable acquisition to extend the HubSpot platform’s tools in generating visitors and leads, adding the “MoFu” (middle of the funnel) Performable elements to the company’s “ToFu” (top of the funnel) platform.
Channel Intelligence Buys ClickEquations
Channel Intelligence – an online marketing group that provides tools for SEM, display advertising, shopping engines, and several other web outlets – acquired ClickEquations – a search management software group. At least initially, ClickEquations platform will be added wholesale to the Channel Intelligence suite while continuing as its own stand-alone platform.
Publicis Buys Rosetta
Publicis, a communications and advertising company based in France, acquired Rosetta, an interactive marketing agency. Rosetta will retain its brand name.
Trada Becomes a Binghoo Reseller
Trada, self-declared as “the world’s first crowdsourced search marketplace,” has announced a partnership with Bing and Yahoo paid search advertisements (both run by Microsoft). Trada will become a certified re-seller for its target audience of small- and medium-sized businesses.
comScore and GfK MRI Partner Up for New Consumer Behavior Product
comScore, respected online and technology-oriented behavior analysis group, and GfK MRI, respected offline and print-oriented behavior analysis group, are joining forces to offer a new product that will look at overall consumer behaviors in both the online and offline worlds. The product will also examine overall trends for separate demographics, product use behaviors, and how cross-media advertising impacts decisions.
Facebook Hires Sarah Personette
Facebook has brought on Sarah Personette, formerly of Starcom, who previously worked with strategic planning for Minute-Maid and Coca-Cola; both Minute-Maid and Coca-Cola are major Facebook advertisers.
DG Buys MediaMind
DG, a media services and television ad company, acquired MediaMind, a veteran of the online ad industry better known as “Eyeblaster” (its former name). The acquisition represents a vote of confidence for DG that the TV and online advertising mediums will continue their cross-integration; DG may take advantage of MediaMind’s resources to move toward online media ads, among other efforts.
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