Google appears to be testing a new look for search results, adding the name of popular websites including LinkedIn, Facebook, Apple, Wikipedia, Amazon.com, Yahoo, and Bing next to the page’s URL. In some cases, Google replaces the URL entirely.
This is happening for numerous brands. In addition to Google, Facebook, Apple, Bing, Yahoo, Twitter, and Amazon.com, large brands such as The New York Times, GM, Ford, Taco Bell, and Best Buy are among the sites the Google doesn’t display a destination URL for when you search for them. Here are some more screenshots:
Google (also notice Google Maps doesn’t have a URL):
Google Operating System, which first reported the test where Google replaces the URL entirely, says this “doesn’t add value and draws unnecessary attention to the results from a list of hand-picked popular sites.” Do you agree?