SearchDay: Push the Button Edition – May 31, 2011


The launch of Twitter’s follow button for publishers was eclipsed by the news today that Clearspring accidentally leaked the news to TechCrunch that the Google +1 button for websites will launch tomorrow. Twitter, brought on 55 partners to launch their button, but so far we only know of one for Google +1. It remains to be seen who will be part of Google’s announcement tomorrow.


Google Removes Bing’s Cached Image Results – Search Engine Roundtable
Google indexes and displays 8 million images from Bing search, a user posts a complaint about it, and Google blames Bing for failing to block image images using robots.txt.

Gordon Ramsay obtains court order against Google over wife’s father’s alleged hacking into his emails – The Telegraph
“Hell’s Kitchen” star asks Google to turn over deleted emails following dispute with family.  


Free Competitive Research on Domains – SEO
How to evaluate a domain for competitive research.

Can Small Businesses Really Do their Own SEO? – Michael Gray
Once owners get beyond the basics, they need either an in-house SEO or a consultant. Here’s what time-strapped owners should look for in a consultant. 

Why Link Bait is Not a 4 Letter Word – Search Engine Journal
True link bait isn’t average. It should be the culmination of a long period of planning and a lot of hard work. 


Expected Slowdown in PPC Spend Hits Home in Q2 – Covario Actionable Insights
Americas, Europe PPC spend slowing, Asia growing, Bing-Yahoo spend down sharply globally. A regional and global review of PPC spend in the first half of Q2.

Important changes to clicks on directions for AdWords location extensions – Inside AdWords
Google to begin charging advertisers for clicks on directions. 

PPC Costs Less Than SEO – Searching Beyond the Paid
Melissa Mackey explains “if your SEO isn’t informed by PPC, it can cost you a lot in terms of lost opportunity.”


Google, Facebook lose social network patent ruling – Reuters
Wireless Ink Corp, which runs the Winksite service, may pursue claims that Google Buzz and Facebook Mobile infringed its mobile/social patent.

Social Networking Privacy Bill Stalls in California Senate – All Things Digital
Senate bill pushing for more privacy restrictions fails to gain majority.

AdGrok Team Joins Twitter to Help With Revenue – TechCrunch
Keyword-bidding platform team members to join Twitter, except CEO/founder who will join Facebook.

Twitter Is Launching Its Own Photosharing Service – TechCrunch
Rumored to shortly announce “its own built in Twitpic competitor.”

Users Say They’re More Likely to Buy If A Business Answers Their Question On Twitter – TechCrunch

What Twitter’s Purchase of TweetDeck Means to Marketers – ClickZ
Author of “Twitter Marketing: An Hour a Day” weighs in.


Place Pages Sporting New Navigation Features – Understanding Google Maps & Local Search
More easily move through a list of Places returned via a Google Maps search result. 

A New Streetside View – Bing Maps Blog
Take a virtual stroll with new street-level panorama imagery, which replaces bubble jumping. Features overlay of business listings, street names, and store fronts.


Google Tests a New Mobile Navigation Bar – Google Operating System
Experimental interface features icons, more app-like appearance. 

Most Android Apps Are Hardly Downloaded At All – paidContent
Distimo research: 80 percent of paid apps have less than 100 downloads, while only 25 percent of free apps have less than 100 downloads. Top app is Google Maps (50 million downloads). Only 96 apps have been downloaded more than 5 million times.

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