Google AdWords Adds Domain Names to Headlines

Google is testing a new look for AdWords ad that features the inclusion of domain names next to the ad headline, separated by a vertical line. Here’s what it looks like: 

Google AdWords Domain Names in HeadlineAdWords has seen quite a few tweaks and tests this year. Back in January, Google began lowercasing display URLs and testing related PPC ads, then followed up in February by increasing the length of AdWords headlinesreverting ad backgrounds to yellow, and then in March we reported on spaces on display URLs.

But it seems this test is appearing more widely now. What do you think of the new AdWords format? Are you also seeing it?

UPDATE: Just a few hours after publishing this, Google announced via Inside AdWords that this is a global launch for all countries and languages. Additional details from Google:

  • Only the domain will appear, not “www” or any subdirectories.
  • The appearance of your display URL won’t change.
  • If your headline already contains your domain, Google won’t show it again.
  • Maximum headline length, including the domain and a description line, is 68 characters.

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