Facebook now dominates display advertising, serving 31.2% of all ads delivered in the first quarter of 2011, VatorNews reported. To fully appreciate the number, Facebook served more ads than the next three: Yahoo, Microsoft and AOL.
Guess Google should be looking at Facebook as their major competitor. Seems they dominate display ads just as Google dominates PPC ads.
The social networking giant accounted for 346 billion display ad impressions in the U.S. for the first quarter of 2011, or 31.2 percent of all impressions displayed in the quarter, according to comScore. To restate, that means Facebook last quarter was responsible for nearly one in three ad impressions.
The truth is that we shouldn’t really be surprised by these new statistics. Signs of the social advertising boom are everywhere.
Social media advertising revenues are expected to quadruple from $2.1 billion in 2010 to $8.3 billion in 2015, representing annual growth of 31.6 percent, according to BIA/Kelsey’s U.S. Local Media Annual Forecast published earlier this week. And that only adds fuel to the fire of Facebook’s earnings, which are expected to top $2 billion this year,” Vator News reported.