SearchDay | Look for Business Opportunities During These Tough Times

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SEW Expert - Justilien Gaspard Justilien

Look for Business Opportunities During These Tough Times
Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn’t build up large cash reserves can employ some of the same strategies to expand or enter into new markets.
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim

The Decision-Making Funnel, Stage 1: Awareness
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
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SEW Expert - Carrie Hill Carrie

Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell.
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News from the Search Engine Watch Blog

In Search Race, Ballmer Seeks More Eyeballs
Posted by Nathania Johnson Mar 20, 2009

Microsoft CEO Steve Ballmer just can’t get away from questions about going after Yahoo – again. Just over a year after the software giant made a public – and unsolicited – bid for the Sunnyvale search engine, the playing field has changed. The economy went to the pooper and Yahoo!’s …
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Google Launches Two New TV Ads Reporting Features
Posted by Nathania Johnson Mar 20, 2009

Google has released two television advertising reporting features. They are: Google Analytics enhancements – Now, you can track TV ads by the hour and see how many viewed the ad as well as what percentage of the initial audience was retained throughout the entire ad. Audience Data Reporting – Google is adding …
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Travel Search Site Travelocity Launches Toolbar
Posted by Nathania Johnson Mar 20, 2009

As we all know, the economy has been volatile, which usually bodes not-so-well for industries that are on the indulgent side. But Travelocity is aiming to keep vacations on the minds of consumers by releasing a toolbar. It may seem like bad timing, but with a constant presence of travel deals …
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Google AdWords Unveils New Templates for Coupon Display Ads
Posted by Nathania Johnson Mar 20, 2009

Google AdWords has released new templates that allow you to create coupons for display advertising. The ads can then run on the Google Content Network. Here’s an example: The new templates can be accessed via the Display Ad Builder in your AdWords account. Related Reading: Google AdWords Display Ad Builder Gets Four Updates Google …
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Google Adds YouTube Feature to Gmail Labs
Posted by Nathania Johnson Mar 20, 2009

When you get a link to a YouTube video to your Gmail account, wouldn’t it be nice to view the video right then and there without opening a new tab or window? You’re not the only one who thinks so. A new Gmail Labs feature enables just that. Turn on the …
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Search for SEM conference and find SES New York 2009
Posted by Greg Jarboe Mar 20, 2009

When I conducted a search yesterday on Google for “SEM conference”, the top sponsored listing was for Search Engine Strategies New York. However, the top organic listing was for the Society for Experimental Mechanics. Welcome to the real world. The organic search engine results don’t always reflect the …
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Search Engine Watch Forum Discussions

keywords in url vs. length Mar 19, 2009
URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: I have purchased The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect …
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Flyout Menu Interfering with Optimization Mar 19, 2009
Hello! I am doing in-house optimization at an e-commerce site (find it by searching my username or go to and I am a relative newbie to SEO. I have been learning a lot as I go along. I recently viewed our site with Lynx and realized something that our webmaster and …
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Google Analytics – “New Visits” Criteria Mar 18, 2009
Hello Search Watch- I was wondering the Google Analytics criteria for “New Visitors.” If I am testing out keywords I would think Google would figure me out and then never count me as a new visitor. Yet, it seems like the Google memory is quite short – less than a …
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