SearchDay | Do Accents Really Matter in International SEO?

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SEW Expert - Andy Atkins-Krüger Andy

Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what’s the story?
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Search Engine Watch Experts Columns

SEW Expert - Herndon Hasty Herndon

Improve Your SEM in Time for the Holidays
While it’s the beginning of ramp-up time for your holiday paid search campaigns, you’re nearing the end of your opportunities for SEO improvements. But there’s still time for changes to increase those free holiday visitors in November and December.
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SEW Expert - Eric Enge Eric

How to Chase the Long Tail
Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn’t easy. Can you afford not to chase it?
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News from the Search Engine Watch Blog

Google Sidewiki Enables Comments for Every Web Site
Posted by Nathania Johnson Sep 24, 2009

A new Google Toolbar feature allows web users to read and comment on any and every web site. The feature is called Google Sidewiki and is available for the Firefox and IE versions of the Toolbar. Unlike blogs, the most recent comments won’t appear first. Instead, Google has, of course, developed …
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Facebook and Nielsen Team Up for New Advertising Initiative
Posted by Nathania Johnson Sep 24, 2009

Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network. Dubbed BrandLift, the initiative will use Nielsen’s market research expertise to reach the more than 300 million members on Facebook. “Nielsen is the leader in measurement and is an excellent partner for us as …
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How To Pimp Your YouTube Channel and Other Miscellaneous Advice
Posted by Greg Jarboe Sep 24, 2009

This may seem like shameless self-promotion, but if you read all the way to the bottom of this post, you’ll benefit in ways that you wouldn’t imagine. Besides, I figure that you’d want to know how to pimp your YouTube channel and get other miscellaneous advice. I could …
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Go To SES Berlin Or SES Chicago For “Two Early Birds”
Posted by Greg Jarboe Sep 24, 2009

Last week, I told you to go to SES Berlin or SES Chicago for “a ranking in the top three.” This week, I’ll continue with the search engine marketing industry version of “two turtle doves.” Altogether now: “Two early birds, and a ranking in the top three.” Search industry veterans know …
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Recent Google Logos a Nod to H.G. Wells
Posted by Nathania Johnson Sep 24, 2009

Since the beginning of September, three mysterious designs have graced Google logos. While Google is usually good at giving clear indication as to why any artistic logo has been chosen, this time they kept the mystery alive. Until this week. The three logos have been an homage to the late science …
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Yahoo!’s New Ad Campaign: It Really Is All About Y!ou
Posted by Nathania Johnson Sep 24, 2009

Today, Yahoo! unveiled their forthcoming branding campaign: Y!ou. Next Monday, the internet company will be building on their strength of having some of the most visited properties on the web. “Our vision is to be at the center of people’s online lives–to be at the place where their world meets the …
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Search Engine Watch Forum Discussions

Google Adwords Preview Tool – Natural Results are not Geo-Targeted Sep 22, 2009
Perhaps someone could verify this. You would assume the _natural results_ would also be based on the GEO-TARGET of the location chosen to test (The ADS are). I am suspecting that the *natural results* are not based on the location of the test but are showing normal local preview …
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Optimising websites for small businesses Sep 18, 2009
SEO is generally considered for large websites but we don’t talk much about small ones for businesses such as plumbers, hairdressers etc. What is the best way to approach this in order to get some traffic and most of all to generate some business bearing in mind the budget for investment …
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Some small and medium-sized enterprises donâ””t understand SEO very well Sep 21, 2009
In my opinion, the small and medium-sized enterprises should do SEO for making money, not for ranking. So, there are some principles for you. Firstly, you should know that SEO is just a method for your websiteâ””s promotion. Next, the websiteâ””s promotion is only a part for network marketing. Of …
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