SearchDay | The End of the Beginning

Today’s Top Story:


SEW Expert - Kevin Ryan Kevin
Ryan

The End of the Beginning
More SEW EXPERTS: SEARCHING FOR MEANING SEW EXPERTS: SEARCHING FOR MEANING
The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the tools in the hands of the people. Before we see the next generation rise, we’ll have to pay some dues.
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Search Engine Watch Experts Columns




SEW Expert - Mark Jackson Mark
Jackson

Search Engine Optimization in a Down Economy
More SEW EXPERTS: AU NATURAL SEW EXPERTS: AU NATURAL
During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend their now-limited budget.
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SEW Expert - Carrie Hill Carrie
Hill

SMB Link Building Without a Dime
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Link building doesn’t have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they’re doing right.
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SEW Expert - Ron Jones Ron
Jones

Local Search 101, Part 1
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.
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News from the Search Engine Watch Blog








SEMPO Names 2009 Officers
Posted by Mar 4, 2009

SEMPO, the Search Engine Marketing Professional Organization, has elected a new slate of officers for 2009. Jeffrey Pruitt, formerly SEMPO president and executive vice president of corporate partnerships, iCrossing, was elected chairman, replacing outgoing chairman Dana Todd, CMO and co-founder at Newsforce. Sara Holoubek, corporate strategy consultant, replaces Pruitt as …
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Gen Y’s Notice Social Network Ads, Claim Indifference
Posted by Mar 4, 2009

In a recent episode of the TNT show “Trust Me” about an advertising agency in Chicago, the Creative Director’s teenage daughter claimed she wasn’t affected by advertising. He asked her why she chose to purchase Nike athletic shoes. She said “I don’t know, I just did it.” The clever dad …
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Is Google’s CEO That Stupid: Twitter “A Poor Man’s Email”
Posted by Mar 4, 2009

Google CEO Eric Schmidt made some comments about social networking tools like Twitter, yesterday, that has to question how in touch he is to this burgeoning industry. “”Speaking as a computer scientist, I view all of these as sort of poor man’s email systems,” the Silicon Valley Insider reported he said …
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Google Returns Search Web Option To Gmail
Posted by Mar 4, 2009

Seems there were enough vocal opponents to Google’s recent removal of the “Search the Web” option in Gmail for them to reinstall it. There was an online petition, Gadget code to create your own search box and a few other reactions to Google’s dropping of the search option inside gmail. Amazing, …
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Online Consumer Spending Drops in February 2009
Posted by Mar 4, 2009

Consumer spending in February 2009 dropped significantly from January, according to a report by Coremetrics. Those who shopped online during February purchased 13% fewer items. Website sessions that resulted in purchases declined by 3%. Page views per session dropped 1%, product views per session dropped 2.5% and average time on …
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Facebook Marketplace: Now Powered by Oodle
Posted by Mar 3, 2009

Facebook launched its Marketplace in 2007, giving users the ability to sell household goods via the social network. Now, Marketplace has been given an overhaul, which has been developed by classifieds vendor Oodle. If you’re currently using Marketplace, you’ll have the option to transfer your item(s) to the updated version. If you …
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MapQuest Launches On-Map Search Tool: Find Coffee On Your Route
Posted by Mar 3, 2009

MapQuest has enhanced its Business Locator with an On-Map Search Tool. The tool helps users find businesses along routes they plan with MapQuest. This will help the coffee-obsessed such as myself find coffee stops along their travel routes. Below is a screenshot of a route from Raleigh, NC to Durham, NC. …
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Search Engine Watch Forum Discussions




New Report GOOGLE (Beta?) Reach & Frequency. Mar 4, 2009
NEW Google Report coming soon. Not sure if any of you have this option, Sound like a useful report tried using it, but did not work. They must be tweaking it. http://adwords.google.com/support/bin/answer.py?answer=59386 (http://http://adwords.google.com/support/bin/answer.py?answer=59386) Heres a screen shot. Searchengineman. Image: http://www.searchlinqsmedia.com/Dell/frequency2.jpg
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Low Volume Keywords Mar 3, 2009
I could have swore I read something, early last year, on the Official Adwords Blog that they were not doing this anymore: *No The keyword phrase you’ve entered has a low search volume and isn’t showing any of your ads. * Am I mistaken? Does anyone else remember this? I think it is pretty …
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Scary or not? Mar 3, 2009
I have just come across this study which basically says that the top 3 organic positions get 70% of the clicks. http://www.cs.cornell.edu/People/tj/publications/joachims_etal_05a.pdf Questions: – does that mean that unless an SEO company can get your keywords to at least 3rd position then it’s not worth engaging them since the CTR below 3rdposition is …
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Related reading

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A screencap from CollegeHumor's 'If Google was a guy' series, showing a balding Google behind a desk arguing with an elegant-looking woman, as Siri, who has a silver microphone in front of her.
Shift London
A simple blue and white graphic of a speedometer.