SearchDay | What Is Your ‘R’ for ROI in Social Media?

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SEW Expert - Liana Evans Liana

What Is Your ‘R’ for ROI in Social Media?
Each company needs to define its own “return” in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

International SEO 101, Part 1
International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.
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SEW Expert - Joshua Palau Joshua

The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program.
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News from the Search Engine Watch Blog

Yahoo! Unveils First Y!ou Ad
Posted by Nathania Johnson Sep 29, 2009

Yahoo! begins its new global advertising campaign today and part of that campaign is a new television ad. Check it out: The ad will air on all major broadcast channels plus major cable networks such as AMC, ESPN, USA, Comedy Central and Bravo. Advertising seems to be working for Bing, which has …
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CitySquares Offers Local Feeds for Online Publishers
Posted by Nathania Johnson Sep 29, 2009

Local search site CitySquares has rolled out new local feeds for online publishers. This is a great feature to place on your site if you have a local blog, newspaper or community site. With the local feed, you can do things like list local restaurants on your website. The feed is …
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Go to SES Berlin or SES Chicago for “Three Key Trends”
Posted by Greg Jarboe Sep 29, 2009

During the past two weeks, I’ve given you a couple of reasons why you should go to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to sing along, they were “two early birds,” and “a ranking in the top three.” There are other compelling reasons …
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AT&T Says Google Voice Restricts Calls; Google Says “Yeah, So?”
Posted by Nathania Johnson Sep 29, 2009

AT&T has written a letter to the FCC saying that Google Voice restricts high-priced calls, such as those to rural areas. In such areas, local carriers charge high fees to long distance carriers in order to place calls. The law requires long distance carriers to pay the fees, though the …
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Search Engine Watch Forum Discussions

Google Shares Mobile Search Volumes Sep 25, 2009
After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes – This is really BIG for all mobile advertisers! Finally we can …
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Duplicated Content in Subdomains Sep 23, 2009
I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain ( and about 8-10 additional subdomains for different cities where they do business (, etc). The content on these additional domains is 98% …
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NEW Google Beta Keyword Tool – (Screen Shots) – Anyone else have this. Sep 23, 2009
I noticed a preview of a beta version of the Keyword Tool, in one of our accounts: Anyone else have access to this in an Adwords account? —————————– Initial Impressions: I’m disappointed that the option to only get traffic stats for *specific words seems to have vanished.* There are more words displayed yay…but if you …
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