SearchDay | Social, Search, and Branding

Today’s Top Story:

SEW Expert - Herndon Hasty Herndon

Social, Search, and Branding
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.
» Full story » Print version

Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric

10 Common SEO Mistakes
Especially in larger organizations, it’s common that SEO doesn’t get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.
» Full story » Print version

SEW Expert - Ron Jones Ron

Google Analytics 101, Part 1
How do you know if your site is accomplishing the company’s goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.
» Full story » Print version

News from the Search Engine Watch Blog

Yahoo Updates Search Results Pages
Posted by Kevin Newcomb Aug 26, 2009

Yahoo is rolling out some changes to its search results pages, with a new three-column design that highlights Yahoo apps, related searches, and more filtering options. The changes are being tested with a random set of Yahoo users, and are expected to roll out to all users later this year. In the …
» Continue reading

Smart Move: Yahoo Acquires Major Arabic Portal Maktoob
Posted by Frank Watson Aug 26, 2009

Yahoo’s announcement of their acquisition of major Arabic portal Maktoob may be the smartest move the company has made in some time. Maktoob gives them deep penetration in to the Middle Eastern market – a rapidly growing and desired market. “This acquisition will accelerate Yahoo!’s strategy of expanding in high-growth emerging …
» Continue reading

Wolfram|Alpha Hard at Work Three Months After Launch
Posted by Nathania Johnson Aug 26, 2009

It’s been three months since Wolfram|Alpha launched as a search engine for structured data. But they haven’t just sat back and hoped WA took off. No, they’ve been hard at work attempting to improve upon their search offering. Most of the work has centered around two things: Things that searchers want …
» Continue reading

LookSmart Launches Optimal Pricing PPC Model
Posted by Nathania Johnson Aug 26, 2009

LookSmart has introduced a new pay-per-click pricing method they’ve dubbed Optimal Pricing. The model prices according to traffic type, quality, and volume based on aggregate keyword search traffic on the LookSmart Advertiser Network. “LookSmart is focused on delivering search advertisers the most effective advertiser networks and services for reaching customers …
» Continue reading

Blogs Increase Traffic, Links and Indexing According to Hubspot Study
Posted by Nathania Johnson Aug 26, 2009

Ok, you’ve heard of this blogging thing, heard it might help your business but you’re just not sure if it will *really* bring results. A new Hubspot study will have you publishing a blog faster than you can say “55% more visitors.” Why would you say that? Because that’s the average …
» Continue reading

Swiss Official Calls for Google Street View to Be Shut Down
Posted by Nathania Johnson Aug 26, 2009

Hanspeter Thür, Switzerland’s federal data protection commissioner, is not remaining neutral on the issue of Google Street View, according to the New York Times. Thür wants Street View to shut down because he says that faces and license plates haven’t adequately been blurred out. Google says that it would not shut …
» Continue reading

Search Engine Watch Forum Discussions

Yahoo Directory – what’s in store Aug 22, 2009
With my directory listing coming up for renewal, at this point in the company’s transition, I am debating on what advantages there might be for listings in the coming year. Isn’t Yahoo pulling from Bing now? Even though they weren’t giving much if any priority to Directory sites in their own …
» Join the discussion

Bizarre highlighting in Google SERPs Aug 21, 2009
I have noticed a strange quirk (error?) in the way Google highlights acronyms in the search results pages. Google is fairly clever in the way it handles acronyms. ie. If you type “PPC” into Google, as well as highlighting “PPC” it will also highlight “Pay Per Click” whenever that shows up …
» Join the discussion

Do you think…..Local Business Center? Aug 18, 2009
Hi Do you think if I list my website in Google Local Business Center then Google will localize my website for my business location which I have mentioned while listing my website on Local Business Center? what if company has physical presence at one location only but serves its services internationally? Thanks in …
» Join the discussion

Related reading

Gillette video search trends
serps of tomorrow
2018 SERP changes impact SEO