SearchDay: Killer PPC Ads: The Fundamentals

Today’s Top Story:

SEW Expert - David Szetela David
Killer PPC Ads: The Fundamentals
Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors.
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris
Word or Phrase Co-Occurrence within Particular Industries
Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers.
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SEW Expert - Gregg Stewart Gregg
6 Tips for Aligning Your National, Local SEM Efforts
The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.
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News from the Search Engine Watch Blog

Implications of Google’s AdWord Changes
Posted by Frank Watson Aug 23, 2008

Google quietly announced the changes to AdWords on Thursday through their blog. Last day of Search Engine Strategies conference may have been a strategy in itself. I had not heard of this during the conference – though it was a hectic one to say the least. But from what I have read, …
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MapQuest Partners with Citysearch for Comprehensive Search Results
Posted by Nathania Johnson Aug 25, 2008

In February, AOL announced a partnership with Citysearch to distribute its data across its network. Now, MapQuest has announced that it is integrating Citysearch’s data to provide more comprehensive search results. Features such as reviews, menus, and photos will be available for select listings. When you conduct a search, if you …
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AOL,, and Best Search Engines for Democratic National Convention Info
Posted by Nathania Johnson Aug 25, 2008

With the Democratic National Convention starting today in Denver, I thought it would be prudent to see which search engine is handling the highly anticipated event the best. Of course, Microsoft rocked the Olympics and outpaces everyone in mapping Georgia, but who’s got political game? Microsoft proved again that it’s on …
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Trulia Rolls Out Three New Interactive Features
Posted by Nathania Johnson Aug 25, 2008

Real estate search engine Trulia today announced three new features to assist home buyers, sellers and agents. Personalized news feeds, mobile applications, and a blogging platform are now available to those in the home buying and selling process. The personalized news feed can be found on Trulia’s homepage and includes new …
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Search Engine Watch Forum Discussions

The End of Inactive Keywords Aug 25, 2008
As posted on the SEW Blog (, Google is doing away with the “Inactive for Search” designation. Instead, “First page bid’ will replace ‘minimum bid’ in your account.” Apparently they’re rolling this out bit by bit – we’re not seeing it in any of our client accounts yet. …
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Searching for Common Industry Words Aug 25, 2008
In Friday 8/22/08’s SEM Crossfire column at SEW Experts, Word or Phrase Co-Occurrence within Particular Industries (, I described using common industry words within auto-generated documents. Frank (Aussiewebmaster) and I both feel that there may be value in using this technique to further increase the semantic relevance of a …
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AdWords Quality Score goes on Steroids Aug 22, 2008
In case you’ve not heard, Google will soon roll out a new QS system. The main change is simple, the QS will be calculated dynamically on the fly for each search. This gives Google far more control over ad delivery, and will (hopefully) result in even more relevent ad matching …
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