SearchDay | You Can’t (NOT) Afford to Invest in SEM Analytics

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SEW Expert - Elisabeth Osmeloski Elisabeth

You Can’t (NOT) Afford to Invest in SEM Analytics
While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics.
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Search Engine Watch Experts Columns

SEW Expert - Frank Watson Frank

A Rose Translated Into Another Language Can Be a Thorny Thing
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn’t prepare you for how things differ once you step away from the well-marked path.
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SEW Expert - Sage Lewis Sage

Vote for Your Favorite Promotion Ideas
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card.
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SEW Expert - Eric Enge Eric

Maintaining an SEO Log
At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect.
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News from the Search Engine Watch Blog

Facebook Releases New Terms of Service for Feedback; Allows Users to Vote on Changes
Posted by Feb 27, 2009

After enduring controversy over a new Terms of Service, Facebook has released another new version – this time with a whole new vision for its implementation. The new TOS is open for feedback, in the spirit of being transparent. There are two documents being released. One is “Facebook Principles,” which defines …
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Google Launches Apps Status Dashboard To Address Outage Information
Posted by Feb 27, 2009

Google launched an Apps Status Dashboard this week, following the problems they had with Gmail, AdSense and other products. Given many businesses now rely on these services, it was a smart move to give people an area they can go to check whether the outage or problems are local to them …
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TripAdvisor Joins the Travel Search Space
Posted by Feb 27, 2009

TripAdvisor has launched a search engine where people can compare fares from various airlines and booking agencies. The site which is known for its reviews of travel destinations will also include a feature others have yet to add – the inclusion of bag fees, food and other items such as …
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Google Adds Friend Connect to Blogger
Posted by Feb 27, 2009

Users of Google’s blogging product, Blogger, can now add Friend Connect to their blogs. The feature enables them to incorporate social networking to their blog. Now, that might seem a bit redundant. Isn’t a blog already social with comments? Yes, but blogging isn’t a comprehensive social community. Granted, Friend Connect …
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Google Translate Adds 7 Languages; Now Up to 41
Posted by Feb 27, 2009

Google Translate has added 7 more languages. They are: Turkish, Thai, Hungarian, Estonian, Albanian, Maltese, Galician. This brings the total number of languages on Google Translate to 41. The available languages reach the ones spoken by 98% of internet users. Last September, Google added 11 languages and last summer, Google “went live” with human translation as a service. Related …
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The fourth estate is dead; long live the fourth estate
Posted by Feb 27, 2009

Back in May 2005, Linda Rutherford sent me an email with the subject line: “Demise of the fourth estate.” Linda is now the Vice President of Communications and Strategic Outreach at Southwest Airlines, but she is a former a reporter for the Dallas Times Herald newspaper. In her …
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Search Engine Watch Forum Discussions

Google algo update – Brands? Feb 25, 2009
I just read a post by A. Wall on how he has seen a lot of brand starting to rank for big money terms out of nowhere, recently…saying this is an update bigger than google florida was. I have been busy with school and am not in any competitive industries (with …
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Do any of you do Charity work? Feb 26, 2009
Just out of curiosity…does any of you guys do charity work? I’d like to do something like that in the future and I guess the way I could help best would probably SEO/internet stuff. However, I’ve been wondering if charities really need that kind of stuff? Ive heard it more than …
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Change to Display URL Policy Feb 25, 2009 5 days ago, the Inside AdWords blog announced a pretty big change to their Display URL policy. If I’m reading the post correctly, it looks like virtually NO advanced notice was provided (i.e. alert customers on Friday afternoon and make it effective 1 business day later on Tuesday February 24th). I’ve seen …
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