SearchDay | Setting Expectations for SEO

Today’s Top Story:

SEW Expert - Mark Jackson Mark
Setting Expectations for Search Engine Optimization
How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts.
» Full story » Print version

Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie
Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell.
» Full story » Print version
SEW Expert - Joshua Palau Joshua
Fishing for SEO
The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request.
» Full story » Print version
SEW Expert - Ron Jones Ron
Setting up PPC Campaigns 101, Part 1
Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you’re in over your head? Here’s a step-by-step process for setting up PPC campaigns.
» Full story » Print version

News from the Search Engine Watch Blog

Yahoo Adds Targeting to Search and Content Ads
Posted by Kevin Newcomb Mar 18, 2009

Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad scheduling. As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo’s …
» Continue reading

Adobe Launches SEO Technology Center for Flash
Posted by Kevin Newcomb Mar 18, 2009

In the not-so-distant past, sites built using Adobe’s Flash technology were invisible to search engines. Both search engines and SEOs have continued to work on ways to make those pages show up better in search results. Last summer, Adobe lent a hand, by providing its Flash technology to Google and …
» Continue reading

Posted by

» Continue reading

YouTube Dominates Online Video Market on Both Sides of Pond
Posted by Greg Jarboe Mar 18, 2009

Two weeks ago, I reported that YouTube had surpassed 100 million U.S. viewers for the first time. According to comScore Video Metrix, 100.9 million viewers watched 6.3 billion videos on in January 2009 — an average of 62.6 videos per viewer. Today, comScore reported that 23.5 million U.K. viewers …
» Continue reading

SES New York Veterans Don’t Need No Schedule Optimization
Posted by Greg Jarboe Mar 18, 2009

With Search Engine Strategies getting underway next week, veterans of SES New York don’t need no stinking schedule optimization services — even if I do offer them for free. A quick look at the conference agenda will reassure them that there is enough content to make a return trip …
» Continue reading

Search Engine Watch Forum Discussions

Weird KW Results in Analytics Mar 17, 2009
I ahve a site that is apparently in the Google Sandbox, therefore I do not have any significant rankings for the main keywords I have targeted. However in my Analytics, Google shows up as the top referring search engine for my site. When I check which keywords are …
» Join the discussion
New Targeting Options Now Available Mar 16, 2009
Hi All, I wanted to let you know about some great new audience targeting features that we just launched for our Sponsored Search and Content Match products. Specifically, weâ””ve introduced: – Ad scheduling, a dayparting tool that enables advertisers to schedule their ads for display at different times and days across an …
» Join the discussion
U.K. Comparison Shopping? Mar 16, 2009
Expanding from U.S. & Canada only into UK and EU markets, and just beginning to look into available options. Is anyone working with comparison shopping sites in the UK? Any recommendations? Sites that have worked exceptionally well for you, or any that haven’t? Any suggestions would be appreciated. Thanks.
» Join the discussion

Related reading

17 best extensions and plugins that experienced SEOs use
Gillette video search trends
serps of tomorrow