Search Engine Forums Spotlight

Search Engine Forums Spotlight

Links to this week’s topics from search engine forums across the web.

New Google AdSense Case Study Available
Webmaster World

“How they grew ad revenue by thousands of dollars per month…”

Stop Words on Broad/Phrase Matches?

“… I would set all my bread and butter terms to exact matching, then use broad matched, negative keywording, to clean up the rest as I became aware of them.”

ODP Essay: Beating the Odds
Best Practices Forums

“Well, there actually is a way that you can possibly get the sites you submit looked at before others in the existing pool/heap/mound/quagmire of unreviewed sites.”

URL Structure, Query Strings in URL
High Rankings Forum

“I’m currently running a test to see if the length of the URL matters. I converted some dynamic URL’s to look like folders… they are still pretty long. Google definitely wanted nothing to do with my dynamic URL’s containing 7 variables and I finally got this fix in. We’ll see if it works…”

Article About Penalizing for Exact-phrase Match?
Cre8asite Forums

“…apparently it was something along the lines of, if you have the exact same phrase in your incoming link text, your title, and your body, then there is apparently a slight penalization. This is against pages that are ‘too’ optimized.”

Using SSI [Server Side Includes”
High Rankings Forum

“SSI is straight HTML as far as a spider is concerned. The only difference is that there’s a comment before it, and those are ignored. If you use SSI, the page is created by the server, not by the browser, so there’s really no difference.”

Nov 2003 Google Update
Webmaster World

“Looks like an old fashioned dance baby!”

Google + Opera = Scumware?
Best Practices Forums

“It’s easier to handle if you’re not an AdSense customer (robots.txt), but if you are I think it’s a basic mistake for Google to serve AdSense ads twice for the same page. And it’s easy for Google to check whether a URL is an AdSense customer’s URL. So I would *guess* (note emphasis) that either already (in which case this thread is moot) or sometime soon, Google won’t be serving Opera AdSense ads on AdSense customers’ sites.”

Making Topical Pages
Cre8asite Forums

“Does your site have anything that is related to a newsworthy event that you can tie into? Can you give visitors good content on that newsworthy story? Try it! I bet you will find that it not only brings in many visitors but also brands you as an expert in your field.”

Links AWAY from a Web Site
Best Practices Forums

“If your site is a good one, your visitors will always come back. No need to worry about links away. Actually, you are helping your visitors by providing good resources on your site. Your visitors know where to go to get these resources.”

Common Usability Mistakes
Cre8asite Forums

“Many users don’t understand enough of the what makes a web site work to describe their frustration in the phrases that we would use.”

How Search Engine Friendly Is PHP [PHP: Hypertext Preprocessor”?
High Rankings Forum

“If you decide you MUST use session IDs, do not make them a requirement. When adding session IDs, make sure spiders are the exception.”

Search Engine Forums Spotlight courtesy Search Engine Guide.

SearchDay Week in Review

Local Search Part 5: Citysearch Brings Local To Searchers & Merchants
SearchDay, Nov. 20, 2003

Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. Citysearch’s content and its new advertising program bridges a gap between search engines and online yellow pages.

AOL Buys Singingfish, Rolls Out More Search Changes
SearchDay, Nov. 19, 2003

AOL has acquired Singingfish, a multimedia search engine, and unveiled additional features to the AOL Search service designed for its members.

Search Engines and Web Server Issues
SearchDay, Nov. 18, 2003

What is the best way to move a site from one server to another without affecting search engine visibility? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning? A panel of experts addressed these and other server-specific issues.

Hanging Out with the Search Gurus at the FreePint Bar
SearchDay, Nov. 17, 2003

Stumped by a tough web search question? Want some help from some of the world’s best information professionals? Then sidle on up to the FreePint Bar.

Search Headlines

China introduces new controls over internet sector
ABC Online Nov 21 2003 1:12PM GMT
Yahoo looking to buy Chinese web address venture Nov 21 2003 10:12AM GMT
AT&T Becomes eBay’s Latest Patent Problem
AtNewYork Nov 21 2003 8:59AM GMT
Rapid Growth Predicted for Online Advertising Nov 21 2003 6:10AM GMT
Overture Launches Online Marketing Console
theWHIR Nov 20 2003 10:35PM GMT
Yahoo shatters! world! yodelling! record!
The Register Nov 20 2003 10:11PM GMT
Yahoo sends reminder on marketing changes
CNET Nov 20 2003 9:44PM GMT
LookSmart, BellSouth Partner for Yellow Pages Search
Technology Marketing Nov 20 2003 5:55PM GMT
Overture Launches ROI Tool, Renews United Online Nov 20 2003 2:25PM GMT
AOL launches audio and video search feature
Computer Weekly Nov 20 2003 1:09PM GMT
BT and Yahoo at odds over online access to BBC library
New Media Age Nov 20 2003 1:05PM GMT
Judge won’t block pop-ups
ZDNet Nov 20 2003 12:52PM GMT
Promotion Tip: Are Hyphenated Domain Names A Good Buy?
Net Mechanic Nov 20 2003 9:43AM GMT
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