SearchDay | Have We Lost All Control?

Today’s Top Story:

SEW Expert - Sage Lewis Sage

Have We Lost All Control?
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it.
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Search Engine Watch Experts Columns

SEW Expert - Andy Atkins-Krüger Andy

Use International Search Marketing — Just Like Google!
Google’s international business has been growing more than five times faster this year. Search marketers should follow Google’s lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home.
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SEW Expert - Herndon Hasty Herndon

Social, Search, and Branding
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.
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News from the Search Engine Watch Blog

Google Book Search Offers Public Domain Books in EPUB Format
Posted by Nathania Johnson Aug 28, 2009

Google Book Search is now supporting downloads of over 1 million public domain books through the EPUB format. EPUB is a free, open-source standard supported by some e-readers. EPUB is text-based and allows text to automatically conform to smaller screens. Many e-readers don’t render PDFs too well. Google has taken a …
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Yahoo! Enables Inline Viewing for Video Search
Posted by Nathania Johnson Aug 28, 2009

Yahoo! has introduced a somewhat controversial feature into their video search: inline viewing. The feature allows searchers to view videos directly on the search results page instead of taking them to the site where the video is hosted. Of course, if you are one of those sites, you want that traffic …
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Google Gets Spammed with Searches for “White People Stole My Car”
Posted by Nathania Johnson Aug 28, 2009

Via, Google has been spammed with searches for “white people stole my car.” The effort has been so big that the phrase has been showing up on Google Trends for a few days. The term, when search, leads to sites that contain viruses and even more spam. According to Google …
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Long-Winded? Woofer is the Anti-Twitter
Posted by Nathania Johnson Aug 28, 2009

Do you like to talk? Do you use more than the average number of words other people use a day? Do you get blank stares and/or smile-and-nods as you go on and on about how cute your baby is? Then you’re probably just a little frustrated with Twitter’s 140 character …
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Query Bing from Your Cocoa Apps: Microsoft Releases Bing iPhone and Mac SDK
Posted by Nathania Johnson Aug 28, 2009

If you develop applications for the iPhone or for Mac, you now have the ability to query Bing in your application. Microsoft has released a Bing iPhone and Mac SDK. You can download the SDK from Codeplex. Over at the Bing developer blog, they’re touting the advantages of the SDK: The ability …
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Search Engine Watch Forum Discussions

Google Indexed pages fluxuating wildly Aug 26, 2009
I have been logging my new site since it launched. The pages indexed by google ( not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at …
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Search Results Vary Within the US? Aug 26, 2009
I know search results can vary from user to user slightly based on search history and such, but do search results vary that much based on Geographic location within the US. I know things change when you search in different countries, but I am talking specifically US. We …
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Phone Call tracking module for Google analytics Aug 26, 2009
We have an add-on module which allows you to tie phone call tracking and conversions in with Google Analytics from PPC, banner ads, organic rankings, forums etc. Does anyone have any other add-ons for Google analytics which help to measure similar calls to action, conversions, marketing actions and results etc …
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