Highlights from the SEW Blog: October 8-12, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • SEW Experts: SEO and User Experience Fusion
    So, you want to build a Web site. Do you start with Web 2.0 goodies, or a “visually appealing” Web site that “meets the needs of the business?”
  • Will Accessibility Become Mandatory?
    While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A class-action lawsuit filed in California has the potential to change that, and require Web sites to comply with accessibility laws.
  • Matt Cutts Interview
    Eric Enge recently sat down with Matt Cutts, Google spam-fighter extraordinaire.

Search Advertising

  • Nielsen: Search Ads Score Low on Trust
    A recent study from the Nielsen Company found that word of mouth was the most trusted form of advertising worldwide, while search ads are more trusted than only banner ads and text ads on cell phones.
  • Are Your Media Efforts Making a Mess of Your PPC Campaigns?
    A consistent focus on coordinating your paid search with other media efforts can yield great dividends for a savvy marketer. How difficult that will be depends on the complexity of your non-search media plan.
  • Google AdSense for Video
    Video Units allow publishers to incorporate YouTube videos onto their site, while monetizing them through the AdSense program.
  • Yahoo Panama Morphing Into Google
    Yahoo is changing to the max bid and quality score method of bid pricing in Sweden. Is Yahoo starting to look a lot like Google’s little brother?

Linking Issues & Social Media

Analytics & ROI

Local & Mobile Search

Vertical & Specialty Search

Small Business/Big Brand SEM

  • SEW Experts: How to Avoid Seasonal Search Ranking Wreckage
    Search engine traffic is always unpredictable. From algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. The impact of these changes are especially critical around the holidays.

In-House & Outsourcing

  • Building A Search Team
    Picking members of your search marketing team is like picking the right keywords. There are pitfalls and setbacks, but with the right knowledge and a good methodology you can be successful.
  • SEW Experts: How to Avoid Hiring a Bad SEO
    Do you know the tell tale signs of an inept search engine optimizer or SEO company trying to pull a fast one?

SEM Industry Issues

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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