SearchDay | Paid Links: A Black Hat/White Hat Discussion

Today’s Top Story:

Paid Links: A Black Hat/White Hat Discussion
Posted by Kevin Newcomb Dec 11, 2008

Those expecting a knock-down, drag-out brawl at the “Black Hat/White Hat” session at SES Chicago may have left a bit disappointed. It looked like the sparks could fly, with Dave Naylor, director of search marketing at Bronco, and Todd Friesen, VP of search at Position Technologies there representing the black …
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien

Look for SEO Opportunities in these Dire Economic Times
Times are tough, but you can weather this economic downturn by taking advantage of some remarkable opportunities for those willing to think outside the box. When the economy turns around, you’ll be poised to outrank your competition.
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SEW Expert - Tim Ash Tim

Assembling Your Landing Page Optimization Dream Team, Part 3
We’ve already described some key roles necessary for a successful landing page optimization program. Today, we’ll examine three more roles: the copywriter, marketing manager, and user experience expert.
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SEW Expert - Mark Jackson Mark

Is it Too Late for Holiday Search Traffic?
Holiday phrases like “Christmas” show up in Google’s universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you’d be better off targeting New Year’s, or even Valentine’s Day.
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News from the Search Engine Watch Blog

Yahoo Shareholder Wants Search Sold to Microsoft
Posted by Nathania Johnson Dec 11, 2008

Ivory Investment Management LP is calling for Yahoo to sell its search to Microsoft. Ivory owns 1.5% of Yahoo shares. Ivory is smart to call for only selling search to Microsoft, as Steve Ballmer has repeatedly made clear that he’s no longer interested in buying the whole enchilada. However, Microsoft has already …
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Google Webmaster Tools Launches Message Center API
Posted by Nathania Johnson Dec 11, 2008

Google Webmaster Tools has launched a new Message Center API that is part of the Webmaster Tools GData API. Google uses the Message Center to relay important messages about a site to its webmaster. Here’s what Google says you can expect from the Message Center API: Retrieve messages: The messages feed contains …
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Google’s Nishar Heads to LinkedIn
Posted by Nathania Johnson Dec 11, 2008

Dipchand “Deep” Nishar is leaving Google to join social network LinkedIn. He will become Vice President of Products for the career and professional oriented social network. While at Google, Nishar contributed to mobile efforts and most recently oversaw product development for Asia-Pacific. Nishar is the latest of a string of Googlers leaving …
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Top ten stories from SES Chicago 2008 for Day 3
Posted by Greg Jarboe Dec 11, 2008

Todayâ””s list of top ten stories from SES Chicago 2008 is just a small sample of all the news and commentary thatâ””s coming out of Day 3 of the conference and expo. Iâ””m sure that you will see more coverage rolling out over the next week. But for those of …
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Jerry Yang’s Casual Note To Employees Thrown Overboard
Posted by Frank Watson Dec 10, 2008

The outgoing CEO and co-founder of Yahoo Jerry Yang seems to be taking the new round of layoffs rather casually, if his letter to them at Yahoo Anecdotal is any indication. The entry titled “Tough times” was written in all lower case – written in a casual tone despite the seriousness …
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Search Engine Watch Forum Discussions

The bane of my existence Dec 11, 2008
I have the hardest time with figuring out how to adjust my bids appropriately. I’ve got an ad running right now that has an average position of 1.1. The CTR is pretty high – around 7.8% but the conversion rate is pretty bad. My current bid is …
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Explain this to me. Dec 10, 2008
I sell software under a unique brand name. For this discussion, I’ll say it’s Photoshop. There is a website out there called It is a dead website. In fact, the “size” is 1K. It is for a bricks and mortar store that has long closed. …
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How did this happen? Dec 10, 2008
I ran a Search Query Report and found that someone typed “How do I buy x in Cleveland” whereas x is the product I sell and a keyword we use in broad match. This search was ran 11 times and clicked on 10 times. It is a very …
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