Highlights from the SEW Blog: Mar. 12, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues

  • The Future of Link Building
    With the rise of personalized search results, webmasters everywhere need to pay more attention to link marketing and Web marketing campaigns.

Analytics & ROI

  • Beware of Averages
    Too many marketers spend their time adjusting to what they see as the average visitor, instead of going beneath the surface to find out what’s really going on.
  • Podcast with Jim Sterne
    Eric Enge recently sat down with Jim Sterne to record a podcast covering the world of Web analytics.
  • Google Hires “Analytics Evangelist”
    Web analytics consultant Avinash Kaushik has landed a job as analytics evangelist for Google, working on internal analytics and to spread the analytics gospel to the masses.
  • Googler Criticizes Alexa Data
    Peter Norvig, director of research at Google, has published some stats showing that usage by online marketers is skewing Alexa data.

Vertical & Specialty Search

Social Media

SEM for Small Businesses

In-House & Big Brand SEM

  • Does Site Search Matter For The Mags?
    Site search among the top 50 consumer magazines is lacking, and they may be missing out on the upside traffic and revenue potential for their brands online.

SEM Industry Issues

  • Payne to Leave Microsoft?
    Christopher Payne, VP of Microsoft’s Windows Live Search group, is reportedly leaving Microsoft after 14 years to start his own company.
  • Online Ad Spending Reaches New Heights
    The IAB reports that online ad revenue for Q4 2006 reached a new height, climbing 32 percent to nearly $4.8 billion, with 2006 full-year revenue estimated at $16.8 billion.
  • Piper Jaffray Report on Search Maps Uncharted Waters
    After reading the recent report from Piper Jaffray, Greg Jarboe has determined that search is not moving sideways, as he had presumed, but beginning a journey into uncharted waters.

More from the SEW Blog

  • Freebase: the Next Google-Killer or Over-Hyped Start-Up?
    The New York Times is once again breathlessly heralding the “launch” of a Google-killer. This time it’s Metaweb Technologies’ plans to create a semantic Web database, to be called Freebase, which founder Danny Hillis envisions as “a centralized repository that is more like a digital almanac.”
  • Call for Case Studies
    Do you have a great SEO case study story that you would like to tell? We’d like to publish a few here on SEW.
  • Is Amazon Hedging Search Engine Bets?
    Amazon seems eager to find an alternative to its dependence on mainstream search providers, investing venture capital in Jimmy Wales’ Wikia.
  • The Intersection of Social Search & Pop Culture
    Tonight marks Week 3 of competition on American Idol, so it’s only appropriate to discuss how the scandal surrounding one contestant has influenced results in each search engine.
  • Bloggers, Journalists, and Parasites
    Are Blogs a parasitic medium? Some think the answer is yes, while others think it a sick joke that traditional journalists would apply such a label to anyone but themselves.
  • Global Strategies International Acquired by Ogilvy
    Search marketing firm Global Strategies International, led by frequent search event speaker and author Bill Hunt, has been acquired by Neo@Ogilvy.
  • Microsoft Chatting For Charity
    In an attempt to increase use of Messenger, Microsoft has launched a charity drive that gives donations when you chat.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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