SearchDay | Show Me the Money: Bidding for Profitability

Today’s Top Story:

SEW Expert - David Szetela David

Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris

SEO Reporting: Going Beyond Rankings
Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you’re just tracking organic positions and nothing else, you’re doing a disservice to your clients.
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SEW Expert - William Flaiz William

Would You Endorse this Web Site?
Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous.
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News from the Search Engine Watch Blog

Less is More: What Social Media and Electronics Can Teach the Establishment
Posted by Nathania Johnson Sep 15, 2008

Read the news and it quickly becomes obvious how complex this world is. So, it’s no wonder that what’s popular in social media and electronics is simple. MySpace (IMHO) was easier than Friendster. But Facebook took the best of both and now reigns. LinkedIn makes it easy to network professionally, and YouTube …
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Concerns Over Google’s Monopolistic Actions Make Their Way to DOJ
Posted by Nathania Johnson Sep 15, 2008, a former business directory, was making $115,000 a month in profit until the summer of 2006, when Google changed its algorithm and spiked some AdWords bid prices for sites with “poor landing pages.” The business model was one employed by many an internet entrepreneur – bid on AdWords and …
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Omniture Launches Analytics-Driven Site Search
Posted by Kevin Newcomb Sep 15, 2008

Web analytics provider Omniture today launched Omniture SiteSearch, a hosted site search product it picked up in its Visual Sciences acquisition, which closed in January 2008. The SiteSearch product was an early entry in the software-as-a-service (SaaS) space. It was originally launched in 1999 as Atomz Search, part of its …
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Sometrics Releases Social Media Advertising Management Platform
Posted by Nathania Johnson Sep 15, 2008

Sometrics today launched “Social Ad Manager,” which was designed to help social networks manage their advertising inventories. The product aggregates both third-party networks and direct sales. Sometrics says Social Ad Manager will eliminate server costs and produce custom traffic reports. “We’re making it possible for publishers to apply our social intelligence …
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LinkedIn Launches Targeted Advertising Network
Posted by Nathania Johnson Sep 15, 2008

LinkedIn is today launching the LinkedIn Audience Network, a new advertising option that allows highly targeted ads to reach the professional social network’s members. The great advantage to this ad network is the ability to target Executives or IT professionals. LinkedIn gathers so much information from user profiles, and this …
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Search Engine Watch Forum Discussions

Google allows use of Trademarks Sep 15, 2008
If you happen to be running for office that is. Go to Google and do an exact search for “Lehman Brothers” or “merrill lynch”. The results I received were ads for Barack Obama and John McCain. NOTE: THIS IS NOT A POLITICAL THREAD – NO POLITICAL COMMENTS. The point is these are both widely …
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removing subdomains with robots.txt Sep 13, 2008
My folder structure comprises a subfolde off root for each domain as follows: rootmaindomain rootdomain2 rootdomain3 with each domain accessed via etc However I also have a subdomain – – which can be used to access any other domain’s subfolder: I don’t want www.root.maindomain/domain2/ etc listed so I placed a robots.txt in the root folder: User-agent: …
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A site with no text Sep 10, 2008
Hi guys, I was thinking about how you would optimise a site that had no text, and wasn’t built in flash, but had pictures on it. Imagine it sold goldfish for example. Apart from optimising the images, what would you do to ensure it ranked number 1 in Google for its target …
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