SearchDay | Google’s New Tools for Site Link Strengthening

Today’s Top Story:

SEW Expert - Frank Watson Frank
Google’s New Tools for Site Link Strengthening
Google recently turned its focus on helping webmasters to address 404 error pages, which don’t pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site’s overall impact on search results.
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Search Engine Watch Experts Columns

SEW Expert - Gregg Stewart Gregg
Making the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there’s one or only a few sources for all local sales leads. The question isn’t “either/or,” it’s about how much of each.
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SEW Expert - Justilien Gaspard Justilien
Content Promotion for Link Marketing
Even if your content is great and deserving of links, you won’t get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed.
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SEW Expert - Erik Qualman Erik
Obama is Winning the Internet War
Election Day in the U.S. is fast approaching and it’s anyone’s guess who will win…or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business.
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News from the Search Engine Watch Blog

Is Yahoo Being Undervalued by Wall Street?
Posted by Nathania Johnson Oct 17, 2008

Despite Yahoo’s decline in the search market as of late, some are beginning to cry foul, saying Wall Street is punishing YHOO just a little too much. Prices dipped below $11 a share this week, almost half the value when Microsoft made its acquisition offer for $31 per share. A couple …
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Google Q3 Revenue Increases 31% Year-Over-Year, Up 3% Over Q2 2008
Posted by Nathania Johnson Oct 16, 2008

Google beat Wall Street with its third quarter earnings, announced today. Their revenue is up 31% year-over-year and up 3% over Q2. Analysts have been worried that a weak economy would mean worse results for the search giant, due to tightening advertising budgets and decreased consumer confidence. But, of course, almost the …
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Yahoo Updates Social Profiles, Adds Local SearchMonkey Apps to Default
Posted by Nathania Johnson Oct 17, 2008

Seems Google wasn’t the only one with some updates to release at the end of this week. Yahoo gets in on the action by updating social profiles and setting some SearchMonkey apps for local content to default. First up, Yahoo profiles are going universal. In other words, you can manage your …
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Move Over George Soros Google Wants To Play In the Forex Space
Posted by Frank Watson Oct 17, 2008

Seems legendary investor George Soros, who supposedly made a billion dollars trading on the foreign currency exchange, will have some competition from Google as they are now hedging against fluctuating currency exchange rates by investments in the forex market. Cnet reports that Google has invested over $80 million dollars in forex …
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Mom Bloggers Prove Powerful Resource to Marketing and Branding Success
Posted by Nathania Johnson Oct 17, 2008

A whopping 94% of moms rely on other moms during a purchasing decision. So, it comes as no surprise to learn that mom bloggers can have a powerful impact on your online marketing campaign. Here’s some data from Mom Central Consulting to help let this idea sink in deep into your …
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A Bunch of Cute Little Updates to Google Properties (and the Algorithm)
Posted by Nathania Johnson Oct 17, 2008

Today, there are more updates to Google products than you can shake a stick at. So intead of writing a bunch of short, little posts, I have consolidated them into one for you, faithful SEW reader. Both my awesome husband and my awesome 11 year old son have pointed out to …
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Internet Marketers Handbook An Impressive Effort
Posted by Frank Watson Oct 16, 2008

A SEOMoz member Danny Dover has pulled together quite an impressive list of links to tools, impressive articles and in general a great list of must see links for all search marketers. I have bookmarked this one already and will be using it later today to run a report for a …
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Google Webmaster Tools Adds Hack Alert For CMS Programs
Posted by Frank Watson Oct 16, 2008

Google will be alerting sites to possible hacks of their CMS programs the Google Webmaster Central blog announced today. Nice addition guys. The Google team seems to be adding a lot of helpful tools lately. The links to 404 pages report is another of these which I am writing about in …
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Search Engine Watch Forum Discussions

Separate Metrics for Google & Search Partners Oct 17, 2008
Via the Inside Adwords Blog (, Adwords advertisers will (finally!) be able to see separate metrics for Google and the search partners. One cool feature that isn’t mentioned in the post is that there is now a drop-down menu which allows you to choose how you want to see the stats: …
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Top Ten Organic SEO Myths Oct 16, 2008
Top Ten Organic SEO Myths Myth 1: You should submit your URLs to search engines. Myth 2: You need a Google Sitemap. Myth 3: You need to update your site frequently Myth 4: PPC ads will help/hurt rankings. Myth 5: Your site will be banned if you ignore Google”s guidelines. Myth 6: Your site will be …
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Analytics and Website Optimizer Oct 15, 2008
Hi, We use both website optimizer and analytics on several sites. When ever we run an A B test or any type of test we see a big increase in direct traffic and a big decrease in organic traffic. I am 100% sure that this isn’t a shift in visitors more analytics having problems. On …
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