SearchDay | Who Owns the Social Media Conversation?

Today’s Top Story:

SEW Expert - Liana Evans Liana

Who Owns the Social Media Conversation?
Your company is more than just one person; make sure your social media strategy reflects that.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Google Wave 101
Check out Google’s new real-time platform combining instant messaging, e-mail, document creation, and collaboration.
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SEW Expert - Chris Boggs Chris

Google Sidewiki and SEO — Relevant to Each Other?
Brand managers, brace yourself: Individual Google Sidewiki comment “pages” can gain search engine rankings of their very own.
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News from the Search Engine Watch Blog

StumbleUpon Enhances Search in Latest Update
Posted by Nathania Johnson Oct 12, 2009

StumbleUpon updated its social bookmarking service last week and one of the key improvements was search. Users can now search within their favorites, friend’s favorites or the entire site. The search was enhanced using community ratings and reviews. Additional updates include UI and social features. The UI is simpler and more …
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Yahoo! to Serve Up Sponsored Ads on BOSS
Posted by Nathania Johnson Oct 12, 2009

Web developers who use Yahoo!’s BOSS (Build your Own Search Service) have requested the incorporation of Sponsored Ads as a way of generating revenue on their sites. Yahoo! has obliged the requests, but has arranged for a third party to manage everything. Developers will need to apply through Domain Development Corp …
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Wake Up! – The FTC is screwing with bloggers
Posted by Tim Ash Oct 12, 2009

If you are a blogger in the US your life is about to change big-time. You have just entered the Twilight Zone… New FTC guidelines (read full version) described in the official press release state: 1 – “the post of a blogger who receives cash or in-kind payment to review a …
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Yahoo! Search Filters Now Shows Sponsored Ads
Posted by Nathania Johnson Oct 12, 2009

If you’re conducting a search on Yahoo! and use one of the filters on the left hand side to narrow your search, you may now see Sponsored Ads. The ads will appear on filtered results for selected sites who are also Yahoo! advertisers. Here’s an example. Let’s say you’re searching for …
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Twitter to Add Four Additional Langauges
Posted by Nathania Johnson Oct 12, 2009

Twitter will soon be available in French, Italian, German, and Spanish. This will bring the grand total of languages to six. Twitter is already available in English and Japanese. Of course, that hasn’t really stopped people from around the world from Tweeting in everything from Russian to Portuguese – and, …
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Custom Search Now Available for Google Sites
Posted by Nathania Johnson Oct 12, 2009

If you use Google Sites to publish websites, you now have Google Custom Search as an option for your site. Here’s the steps you need to follow: Login to your Google Site Click the “More Actions” dropdown menu, then select “Manage Site” On the lefthand Navigation menu, choose “Site Layout.” Click “Configure …
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Go to SES Berlin or SES Chicago for “Five Brand New Things”
Posted by Greg Jarboe Oct 12, 2009

During the past four weeks, I’ve provided four great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to join in the chorus, they are “four keynote themes, three key trends, two early birds, and a ranking in the top three.” This …
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No, Yahoo! and Iranian President Mahmoud Ahmadinejad are Not BFFs
Posted by Nathania Johnson Oct 12, 2009

This morning, ZDnet ran a surprising post that Yahoo! forked over 200,000 names to the Iranian government following the country’s contentious elections this summer. The post seemed based on some very loose information, and I waited for the official rejection from Yahoo! Said rejection has occurred on the Yodel Anecdotal blog. …
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Search Engine Watch Forum Discussions

Google Holding Back Newer Sites Oct 12, 2009
Hi I am working on a client’s site in a very competitive market ‘Mortgages’, we have optimized it and have a good monthly link building plan going on, however we always seem to be around page 20 for the our most competitive term. It is my theory that Google holds …
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google denying url removal request Oct 10, 2009
Can someone advise how I can get some obsolete urls removed form google index. The pages have been deleted and my server returns a 404 error for these pages. I have also disallowed the urls in robots.txt. But my url removal requests keep getting denied with google’s usual lack of information as …
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URL Branding for Verticals (SEO) Oct 8, 2009
Hi, I would like to hear your comments on this post. I work for a huge dot com that is owned by a TV Channel (like discovery, food network, etc.) and we are determining a new structure for the entire site. What type of URL structure you will use having in …
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