SearchDay | Assembling Your Landing Page Optimization Dream Team

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SEW Expert - Tim Ash Tim

Assembling Your Landing Page Optimization Dream Team, Part 2
The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

25 Design Best Practices for Your Small Business Web Site
Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience.
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News from the Search Engine Watch Blog

Is Your Site Browser-Ready for the Holidays?
Posted by Nathania Johnson Nov 26, 2008

Does your site maintain its usability across many browsers? If not, you could end up leaving money on the table this holiday season. Browsers such as Firefox, Chrome, and Safari (which comes standard on Macs) now make up about 30% of the browser market. Firefox alone enjoys 20% of the …
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Only 11% of Social Network Users Will Make a Purchase Based on Advertising
Posted by Nathania Johnson Nov 26, 2008

It’s no secret that social networks have had a difficult time integrating advertising that has a bang for its buck. IDC has released some data showing what social networks – and advertisers – are faced with. Only 57% of social network users have clicked on an ad in the last year …
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Preparing for the Worst: Bad Online Economic Data Just in Time for Black Friday
Posted by Nathania Johnson Nov 26, 2008

It’s the day before Thanksgiving, where you show up at the office, but you’re really thinking about tomorrow’s good meal. You’ve worked hard to set up those search marketing campaigns to run strong on Black Friday and Cyber Monday. So, I really hate to bring you the bad news, but keeping …
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Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008
Posted by Nathania Johnson Nov 25, 2008

Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down 2%, which is quite surprising considering the election and the economy. Yahoo was down 12% and Microsoft was down 19%. took a hit as well with a …
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Search Engine Watch Forum Discussions

AdWords Expands Automatic Matching Nov 25, 2008
We’ve seen a bunch of new accounts added to the AdWords Automatic Matching trial. Looks like they’re getting ready to roll out the service across all accounts in the not-too-distant future. Got screenshots and a bit more detail in a post on our news site:
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SearchWiki Nov 21, 2008
Have you seen this new feature they’re calling SearchWiki? It just appeared on my browser today. You can add, delete, and rank the search results – it’s supposed to customize/personalize your search results and only your search results. However, it also says “You can also see how other …
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Optimizing localized web sites Nov 23, 2008
Hi, everyone. I will be doing organic optimization for a US web site that plans to later publish localized versions in France, Mexico, and Germany and wants me to provide SEO guidance for those sites as well. Other than attracting local links to the country-specific sites, is there anything else …
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