SearchDay | Promotions Come in All Shapes, Sizes, and Colors

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SEW Expert - Sage Lewis Sage

Promotions Come in All Shapes, Sizes, and Colors
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness.
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Search Engine Watch Experts Columns

Is Google Caffeine Faster?
By Bill Hartzer
Google Caffeine appears to be faster than “old Google”, but the other changes that have been made to Google Caffeine are not really that noticeable.
SEW Expert - Andy Atkins-Krüger Andy

Translating Keywords Should Never EVER Happen
Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can’t predict that.
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News from the Search Engine Watch Blog

Google Tests Ads with Images in Sponsored Links
Posted by Nathania Johnson Aug 13, 2009

Major hat tip to Al Scillitani who noticed that Google has added images to paid search ads. This seems to be a test as I couldn’t personally duplicate it. The ads with images don’t have description text. There’s simply a link, a price and the brand. Here’s Scillitani’s screenshot (click …
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iGoogle Gets All Facebook-y with Social Gadgets
Posted by Nathania Johnson Aug 13, 2009

iGoogle has a new feature called Social Gadgets and it smells like Facebook spirit. You can add social games, share news, update your status – sound familiar? They’re only launching 19 social gadgets initially, but iGoogle has traditionally been pretty open, so expect this to expand. It’s becoming clear that Google itself …
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Matt Cutts of Google Joins Extreme Makeover: Live Site Clinic at SES San Jose
Posted by Greg Jarboe Aug 13, 2009

Matt Cutts, the Software Engineer Guru at Google Inc., will be joining the panel during the Extreme Makeover: Live Site Clinic at SES San Jose 2009 on Thursday, August 14, 2009, from 10:30 to 11:45 a.m. The session will be held in Room C at the McEnery Convention Center. Cutts …
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Study Shows ROI Improvements in Bing Over Live Search
Posted by Nathania Johnson Aug 13, 2009

Organic, Inc. has released the results of an ROI study of Bing. The study was conducted using Organic’s proprietary analytics models: Return on Marketing Investment (ROMI) and Spend Plan Optimization Tool (SPOT). The study compared Bing’s performance to Live Seaerch’s over a two week period. A 23% lift in ROI …
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SEMPO Adds Two New Working Groups: San Fran and the ATL
Posted by Nathania Johnson Aug 13, 2009

SEMPO (Search Engine Marketing Professional Organization) has announced two new working groups for search marketing professionals. The new working groups will be located in Atlanta and San Francisco. “We’re excited about adding San Francisco and Atlanta to our list of SEMPO’s local working groups, which are a very effective vehicle for …
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Bing Increases Cashback for Select Merchants in Back-to-School Promotion
Posted by Nathania Johnson Aug 13, 2009

Bing is running a back-to-school Cashback promotion that increases the percentage of cashback from participating retailers. Here’s a list of some of those retailers: – 20% Eastbay – 50% eBags – 22-40% HP – 15% Sears – 4-32% Circuit City – 12.5% – 20% TigerDirect – 10% or 12.5% eBay – 10% Dreamway Trading – 40-50% RadTech – 40-50% TrimLife …
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Google Services for Websites Adds New Features
Posted by Nathania Johnson Aug 13, 2009

In March, Google began bundling tools together for web hosting providers who can in turn provide it to their customers. It’s called Google Services for Websites and they’ve added a few new tools to the mix: Web Elements allows customers cut-and-paste maps, real-time news, calendars, presentations, spreadsheets, YouTube videos, conversations and …
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Search Engine Watch Forum Discussions

Anyone Seen An Increase From Bing? Aug 12, 2009
Not sure what to attribute it to, but I’ve noticed stronger-than-expected sales from Bing/MSN over the last couple weeks. Still coming in a distant third to Google and Yahoo, but my conversion rate was just under 5% for last week on Bing. Anyone else noticing a new spark in their …
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Search Stats for Google Alerts Aug 12, 2009
Perhaps this data exists, but if not would it not be great if: We had a report for keyword queries Google Alerts users have set up in their alert/reader accounts? This way we could target PR and Web pages to these users. Yes, search query reports provide insight, but Google certainly has the …
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Google Caffeine: What have you seen? Aug 11, 2009
I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. …
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Submitting to directories before optimized? Aug 10, 2009
My new site is up and running. My item landing pages use the sku info to automatically fill in the metas. However, I have to go through and manually complete the meta’s for about 6,000 category levels. I am about 1/2 through this process. Can I go ahead and submit …
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