SearchDay | Social Media and SEO — Friends with Benefits?

Today’s Top Story:

SEW Expert - Mark Jackson Mark
Social Media and SEO — Friends with Benefits?
You might be using social networks like Facebook or LinkedIn for the networking opportunities. And, you may use the connections and dialogue in work applications. For those of you whose responsibilities — either directly or indirectly — involve organic Web site optimization, let’s look at how you can get SEO benefits out of social networking.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie
The Small Business Guide to Choosing Keyword Phrases
Keyword effectiveness index, or KEI, can help you decide which keywords are worth targeting, and which ones you are most likely to be able to compete on. Being realistic about what a page can do is a really important step in choosing the right keyword for that page.
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SEW Expert - William Flaiz William
Revisiting My 2008 Search Predictions
The holiday season is a time for both celebration and quiet reflection. After the roller coaster of a year SEO has had, there’s room for a little of both. Before we take a look at what’s coming down the line next year, let’s take a moment to review Bill’s predictions for 2008.
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SEW Expert - Ron Jones Ron
SEO Site Structure 101, Part 1
More SEM 101 SEM 101
When you search, you’re actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO.
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News from the Search Engine Watch Blog

Blogging Helps LA Times Find Success Online
Posted by Nathania Johnson Dec 23, 2008

The LA Times appears to have not gone the way of the traditional newspapers such as the now bankrupt Chicago Tribune and the struggling New York Times. They have focused intently on their online content and it’s paying off. grew their audience by 143% this year. It became the #2 …
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Big Music Companies in Negotiations to Form Hulu-Like Site
Posted by Nathania Johnson Dec 23, 2008

The Music Companies versus YouTube debacle continues to unravel one bit at at time. Now, Silicon Alley Insider is reporting that Warner, Universal, Sony and others are in talks to create their own Hulu-like site for music videos. The music labels are “only” making a max of $25,000 per month off …
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Chinese Internet Portal Sina Buys Focus Media for $1 Billion
Posted by Nathania Johnson Dec 23, 2008

Chinese internet portal, has announced plans to buy parts of Focus Media for $1 billion, according to the New York Times. Focus Media is an outdoor digital advertising company, using LCDs to display ads, as well as an internet advertising company., incidentally is purchasing the outdoor ad portion …
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Hubspot Releases State of the Twittersphere Report
Posted by Nathania Johnson Dec 23, 2008

Hubspot has released a report it dubs the “State of the Twittersphere” which they say is akin to Technorati’s “State of the Blogosphere.” It uses data from Twitter Grader (a very vain way of showing who’s “popular” on Twitter) to offer the following interesting stats about the popular social networking …
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Search Engine Watch Forum Discussions

Create Dynamic Meta Tags for Blogger Dec 23, 2008
Hello Guys, I know its holidays, still i am working on research. I just complied a story which let you know how to create dynamic meta tags for blogger. You may read an entire entry at: ** I haven’t linked to the story due to forum guidelines, however mods can make it live link to …
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AdWords Top 10 for 2008 Dec 23, 2008
In their last blog post of the year, Google’s AdWords team has just posted their top ten favorite AdWords Blog posts for 2008! 1. Introducing Google Ad Planner 2. Improvements to Ads Quality 3. Build your own display ads in minutes 4. Keyword tool updated with search volume 5. Announcing Google Insights for Search 6. New …
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Calling all SEO Travel affiliates: need tips creating niche travel site Dec 22, 2008
Hi I want to building a niche site for Hotels in Morocco so I decide to drill down further and narrow down to a area of Morocco: Marrakech. I then look at some stats in google keywords and can see a keyword called “hotels in marrakesh” which gets a Monthly stats 18,100, …
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PPC Visitors Have ADD Dec 19, 2008
Great column ( by David Szetela on matching PPC ad copy to landing pages. David challenges us to “do a Google search on the term “buy nike mercurial aero vapor sneakers.” Then try to figure out which ad and landing page combinations convert the best.” OK David, I’ll bite. …
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